Friday, October 26th, 2012
11

Did You Grow Up With Tom Carvel's Voice In Your Head?


"Cookie Puss, an ice-cream cake come to life, was the embodiment of the brand's low-budget, home-brewed ad approach — appalling by just about any aesthetic measure yet incredibly memorable if not straight-up haunting and psyche-scarring. As such, these spots burned themselves into the cultural memory, especially for people who grew up in a certain time and place: New York, New Jersey and Connecticut in the 1970s and 80s. But their impact has been much broader; Howard Stern, the Beastie Boys, 'The Family Guy,' Regis and Kelly, Philip Glass, Patton Oswalt and countless other comics have meditated upon or referenced Cookie Puss, to say nothing of cousin Cookie O'Puss –with his poor version of an Irish accent –or Fudgie the Whale, Hug Me Bear or Dumpy the Pumpkin."
—Here's a look back at the tri-state weirdness that was the Carvel advertising experience.

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11 Comments / Post A Comment

KeithTalent (#2,014)

Saw plenty of these in Toronto. They must have been active in western NY. Never had the pleasure of shoving one down my gullet though.

Lucky Jim (#207,189)

First, I want to offer my kudos to Mr. Talent. The novels of the Amis family are a great resource for anonymous internet identity.

Second, growing up in the 1970/80s and 45 minutes south of Philly, in Maryland, these ads were also everywhere.

KeithTalent (#2,014)

@Lucky Jim Thanks Mr. Dixon.

Maud Newton (#600)

Carvel commercials! One of those things that the snowbirds who became transplants brought down with them from the tri-state to South Florida. Anything for the chocolate crunchies.

@Maud Newton Yes, I was going to say, we had them in So Fla, too. I definitely had a cake from there one year for my birthday!

hman (#53)

I used to think it was Vic Tayback.

deepomega (#1,720)

Mr. Carvel sounds tremendously lost. A strange old man who did not expect to be put near a microphone.

City_Dater (#2,500)

These magical ads were also on TV in Massachusetts in the '70s. We had Carvel ice cream cakes for our birthdays every year, and I'm pretty sure there was at least one Fudgie the Whale "Happy Father's Day" experience.

At one of my sad restaurant jobs there was a manager who had previously ran a Carvel store. He liked to tell us that Cookie Puss and Fudgie the Whale were made in the same shaped mold, as if this was a crucial industry secret.

Bittersweet (#765)

@City_Dater "At your participating Carvel ice cream dealer…I have the most disgusting voice on television. As I'm talking to you, sir, I'm drooling in the vanilla. We have a cake for every occasion. On Father's Day, buy dad a tie cake. It's the same mold as the whale cake…"

My sister and I still quote this at each other every June when we're figuring out what to get our dad. So, thanks, Billy Crystal.

(We alternated between Carvel and Baskin Robbins ice cream cakes for birthdays, growing up.)

KeithTalent (#2,014)

I was sure there was a riff in some novel about how one day a certain carvel ice cream cake would match the USA today temperature map and armageddon would ensue (or somthing like that). A Douglas Coupland book maybe?

barnhouse (#1,326)

I am SO AMAZED and happy to finally know what "Cookie Puss" means. A huge relief. Not kidding at all whatsoever.

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