Tuesday, August 28th, 2012

Would You Like 'New York Times' Platinum Executive Status? (Yearly Joe Nocera Lapdance)

This "brainstorming about what the Times should do" is largely accurate. People love membership, when it doesn't suck. The idea is to go more MoMA or BAM and less NPR. Look at the BAM Cinema Club membership levels, which are (sorry!) better executed than MoMA's. But also, then look at airline frequent flyer programs. People love belonging. But more than they love belonging, they love having status. Scratch even the most socially liberal person and you'll still find a person that loves convenience, if not outright status snobbery. (Just speaking from personal experience!) (Photo credit.)

13 Comments / Post A Comment

deepomega (#1,720)

Some perks!

- Delivered paper has all David Brooks columns cut out with an xacto knife
- Optional Vows-only section, every day of the week
- Crossword comes pre-completed, so you can leave it out on your coffee table and impress your guests

ejcsanfran (#489)

@deepomega: Can I get only-same-sex Vows-only section? Also, crossword must be completed in pen – though really, I'll only need that service for Friday and Saturday versions, thankyouverymuch.

riggssm (#760)

@deepomega Can I sub an exised Brooks with an exised Douthat?

deepomega (#1,720)

@riggssm Douthat is like black mold – not much you can do about it except move.

riggssm (#760)

@deepomega I pine for the days of Safire. I mean, at least he could form coherent (if often morally repugnant) ideas. Douthat is just … there.

mannyinthebiz (#237,436)

@riggssm Why not both?

Lockheed Ventura (#5,536)

MOMA, BAM, NPR… does this nitwit understand he is dealing with a multi-billion dollar, for-profit, public company? Free tote bags and singles over 40 mixers are not going to save the bottom line.

Leon (#6,596)

@Lockheed Ventura – In fairness, I think it's a decent idea. While you're right about what the Times is, the question is really more what it feels like.

I bet you could sell a shitload of "I Support The NY Times" schwag, if it looked cool, for triple what it should cost. A lot of people who don't read elitist NY Media Blogs written by MEDIA INSIDERS, some of whom (Awl Network Mastheads / NY Times Byline crossreferences etc etc here) etc etc.

But a lot of only slightly engaged liberal-leaning people who don't really pay attention to shit and want to feel better about themselves view the old gray lady as a public institution no different than NPR. Doesn't matter that it's a business, if it feels like a charity, it can act like one.

EDIT: All of this presumes that it's okay for a supposedly serious/legit news org to be making more fun from selling schwag than selling reporting, which I probably don't agree with, but that's not really the point.

Milagros (#237,427)

Wait – how can you think BAM's membership is better than MoMA's? BAM's membership gets you a discount on films, MoMA's gets you UNLIMITED free film admission, as well as admission to the museum and all the special perks. I have memberships to both, and MoMA's is defintely more fly.

On topic: I would be 100% more satisfied with my Times digital subscription if it would just remove the freaking flashy banner ads while I'm reading.

blackalabama (#1,434)

@Milagros Yeah, I came here to say the same thing. My boyfriend and I split a $140 dual membership and when we are broke, we can always catch a movie at MoMA. Really works well for random date nights (one Friday night we caught "The French Connection" because it was a free thing to do instead of staying in at home).

Also, it's a godsend when you have friends and family come to NYC from out of town. You really can't beat $5 guest passes especially when something popular is there (like the Tim Burton exhibit).

yeah, agreed. I think BAM's cinemaclub tier structure is fine (last time I checked) but it's more on par with the discount situation at IFC and Film Forum. MoMA's membership is practically obscene by comparison! So much so that I fear that one day, it will be GONE, like a beautiful mist… I have been really grateful for it, actually. And while I still see IFC/Film Forum/Bam Movies all the time, paying 8 bucks every time huuurts.

riggssm (#760)

Carr linked to this on Twitter a few hours ago, and I've been thinking the Times should give it serious consideration. I admittedly pay them out of liberal-guilt charity (and, well laziness, cause I can't be bothered to work around the paywall loopholes).

First thing to make it more "club-like" and less "subscription to Boston.com"-ish is fix the verified commenter rules. I am just. fucking. not. signing in with a facebook account. NO.

The intern who convinced their media-ignorant boss to partner with Zuckerberg needs to pack up both their desks and gtfo.

dntsqzthchrmn (#2,893)

I'll bite — who's the most socially liberal person you've scratched?

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