This "brainstorming about what the Times should do" is largely accurate. People love membership, when it doesn't suck. The idea is to go more MoMA or BAM and less NPR. Look at the BAM Cinema Club membership levels, which are (sorry!) better executed than MoMA's. But also, then look at airline frequent flyer programs. People love belonging. But more than they love belonging, they love having status. Scratch even the most socially liberal person and you'll still find a person that loves convenience, if not outright status snobbery. (Just speaking from personal experience!) (Photo credit.)
Tuesday, August 28th, 2012
45 Polly Asks: New York Magazine Wants Me to Write Ask Polly For Them. Should I Tell Them to Piss Off?