Tuesday, April 17th, 2012
13

Michael Fassbender Does An Excellent Robot


Wow! This new promo clip for this summer's Aliens prequel, Prometheus, is super-creepy and great. I don't know why the sci-fi folks always have to use this particular name in these nightmare-inducing scenarios, though.

13 Comments / Post A Comment

Full name, Fassbender Bending Rodriguez.

melis (#1,854)

You call that motivating me? Don't just whip with your arms. The power comes from your hips. Like this.

iwantyrskull (#1,706)

@My Number Is My Address bite my shiny metal etc.

Louis Fyne (#2,066)

@iwantyrskull Now stand back while I practice my stabbing.

deepomega (#1,720)

Dunno why they showed David playing chess against himself. Should've been rock 'em sock 'em Davids.

skahammer (#587)

Well, that settles it for me: I've never seen a cannier marketing campaign for a major motion picture. Care to offer any other nominees?

Danzig! (#5,318)

@skahammer For a film? I don't know. ARGs can get pretty impressive. I think Cloverfield had one. The one I remember was from… The mid-'00s, back when viral marketing was a hot new thing. It wasn't a movie, actually, it was an album – Nine Inch Nails, I think. They had at least a dozen different websites with hidden codes, and a phone number you could call to hear garbled messages from "the future". It was essentially Myst on the web. I think they also did things like fill USB drives with leaked tracks and cryptic in-"game" messages and then deliberately leave them on restroom floors at venues during shows.

It was impressive enough that HBO and BBC America jointly bought the rights to turn it into a TV show. Don't know if that's ever going to happen.

Danzig! (#5,318)

Alien is basically my favorite movie so I'm simultaneously jazzed and hesitant about this film.

There's just something inherently skin-crawly about the androids in that universe. It's the milky viscous blood, I think. The first David video with the white cubes (during the "unpackaging") freaked my shit out for a good long while. They're like… tofu. Plus something about certain geometric patterns just terrifies my reptile brain. Honeycombs are the worst but the cubes are pretty bad.

Wonder of Mike is gonna hang robodong in this one.

jfruh (#713)

Anyone know who directed this amazing trauma show? Was it Ridley Scott, or did they bring in someone else?

@jfruh I actually just happened to see this on Twitter:

@DamonLindelof: The unsung heroes of the DAVID 8 commercial: Johnny Hardstaff (director) and Michael Ellenberg (shepherd).

barnhouse (#1,326)

I didn't realize at the time how influential A.I. was going to be. But it really was.

harrumph (#18,649)

@barnhouse The marketing campaign, or the film itself?

Clip Arthur (#2,024)

@barnhouse A.I. was a horrible film with a few nice things mixed in. Terrible film. This promo specifically makes me really want to see “Prometheus.”

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