What do you call a giant extrusion from your museum? If you’re the Hirshhorn Museum, you announce that it shall be named the Bloomberg Balloon. The structure, which Diller Scofidio + Renfro will cause to be inflated from the museum with more than a million bucks from Bloomberg LP next year, is already generally referred to around D.C. as “The Bubble.” But no more! Enjoy your “Bloomberg Balloon.”
We demand that Bloomberg LP also announce that no funding for the structure was derived from participation in any bubbles before we start calling it a balloon.