“I expected it to go away like everything else in the news cycle. We had all kinds of headlines, but we wanted to steer the direction of the conversation in a little bit more of a positive direction.”
—Ohio Art Company president and CEO Larry Killgallon discusses a new ad campaign designed to take advantage of a Mitt Romney’s advisor’s remarks that his candidate’s positions were “almost like an Etch A Sketch.” I would have thought Killgallon was right in his original expectation. I mean, the product in the news now is Skittles, right? But, who knows, maybe this thing’s really got legs. Either way, if the company’s going to go for a big marketing push, what they should do is license Van Halen’s awesome 1983 rocker, “Little Guitars,” which features a chorus of “Catch as catch/Catch as catch…” that I, and I’m pretty sure every other 1980s adolescent, always misheard as “Etch A Sketch…” (In fact, I just learned the real words this morning—that’s 29 years of singing along wrong!) I’m sure they could even get Diamond Dave to change the lyrics for a new version for a commercial. What’s he going to be, above that?