Oh my god this so good! It's basically new De La Soul, as "First Serve" is the name chosen by Posdnuos and Trugoy the Dove, two-thirds of the the storied Long Island rap trio, for their new project with French production duo 2+4. Apparently, they're making a concept album (and maybe a movie?) for which they've adopted alter egos (Posdnuos is "Jacob 'Pop Life' Barrow," Trugoy is "Deen Whittier"), that tells the story of a pair of goofy Queens teenagers hoping to make it in rap. Conceptually and musically, First Serve harkens back to De La's old pal Prince Paul's super-awesome, not-nearly-well-enough-known 1999 rap opera, A Prince Among Thieves. They made a video—sort of a one-act play with a cool, cartoon backdrop that gives a good idea about the overall tone and direction. That embed looks nicer than the Soundcloud band. But the music is better than the skit, so I wanted to put that up top.
Also pretty excellent, right? This is all very exciting.

The Plugs!
Are they best hip-hop group ever status yet? It's, like, them, The Roots and Outkast. But The Roots took a little while to get as good as they are and Outkast kinda fell off at the end/also aren't together anymore as a group. As far as I can recall, De La has had zero missteps. Pretty astounding considering how long their career/discography is.
This is SO! GOOD!
@growler Yes! (And you even remembered to include the word "is" in your sentence. Like I wish I had.)