Thursday, December 8th, 2011
6

Online Advertising Is Totally Awesome

We tend to be dismissive about certain "studies" in these parts, particularly when they are sponsored by industries which tend to benefit from their findings. But our cynicism should not be read as a blanket castigation of all research. Some studies are indeed valid and remarkably worthy of note, particularly ones which show that "online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads." In fact, I can think of few scientifically-proven discoveries with which I agree than "online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads." Anyway, now you know. Online advertisements: just as effective as TV commercials and much more likely to encourage a purchase than print ads. Related: Awl publisher John Shankman can be reached right here.

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6 Comments / Post A Comment

deepomega (#1,720)

This reminds me, Balk, I've been meaning to ask you. How would you describe the readership of The Awl? Would you say people who read The Awl fall into easily summarized demographics with lots of disposable income?

Alex Balk (#4)

@deepomega I was hoping we were reaching a more bohemian and less consumerist audience, but unfortunately all our research shows that, yes, the groups you mention are exactly the readers who tend to engage with our sites. Also, they are much more susceptible to advertising than the public at large.

roboloki (#1,724)

where can i find some basil hayden's whiskey and a pair of purple headphones?

Tulletilsynet (#333)

@Alex Balk
Does the Awl demographic want better biscuits, cakes and pies?

jolie (#16)

I emailed John Shankman this morning to compliment him on the Basil Hayden's ads that are running on the site. I wish I were joking.

John Shankman (#7,766)

@jolie this is true. jolie the quintessential indiellectual loves the ads. thanks for the support yall

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