Online Advertising Is Totally Awesome

We tend to be dismissive about certain “studies” in these parts, particularly when they are sponsored by industries which tend to benefit from their findings. But our cynicism should not be read as a blanket castigation of all research. Some studies are indeed valid and remarkably worthy of note, particularly ones which show that “online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads.” In fact, I can think of few scientifically-proven discoveries with which I agree than “online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads.” Anyway, now you know. Online advertisements: just as effective as TV commercials and much more likely to encourage a purchase than print ads. Related: Awl publisher John Shankman can be reached right here.#