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“No drink right now was providing bonding or solidarity for today’s new generation of upscale, white-collar professionals, college graduates who are superambitious and want to climb up the corporate ladder very quickly.”
—Douglas Cameron, chief strategy officer for Amalgamated, discusses his agency's new campaign for Ultimat vodka, which retails for about $40 for a 750-milliliter bottle.
But is this "put it in the freezer vodka"?
Nothing against vodka, but I've never quite seen the attraction. It's pretty flavorless – the grits of liquor.
@SeanP Drinking vodka by itself is pretty pointless, it's just there to add as flavorless as possible alcohol to a mixed drink.
A certain amount of flavor does get through and you can certainly tell a potato vodka from a rye vodka or a wheat vodka if you taste them side by side. But the whole point of 'premium' vodka is to filter that into oblivion.
Does he have a drink recommendation for the upscale, white-collar professional once they're laid off?
@hockeymom Thunderbird
There's some kind of #occupy joke here but I can't get "overwrought ad campaign" and "vodka" to rhyme.
You should see me climb a ladder after a bottle of Beam.
Whilst the sun doth wane,
The fat but rich and vain
Succumb to the overwrought ad campaign
Which shows the puny size of brain
Of rich drunks oh so Lame.
Uhhhhhhhh my glassing hand is itching so bad right now.
may i suggest hemlock?
So many opportunities for brand extension!
UltimatE – caffeinated vodka energy drink
Ultimath – for accountants
UltiMama – for when you get laid-off and move back in with your parents.
Ultriman – for fans of kitschy Japanese super-hero robots.
Ultiyerbamat – for Argentines and American twenty-somethings who've recently traveled to Argentina and have studiously affected a love for yerba mate.
When is someone going to make sloe gin for medical students who dropped out of veterinary school?
So that "Bros Icing Bros" thing didn't have staying power . . .
@Smitros That's a genius idea: get them to ice each other with bottles of $40 glorified rubbing alcohol. Kickstart both the booze and alcohol-poisoning industries in one shot.