Quantcast
 

Friday, September 30, 2011

4

Company Comes Up With Terrific Publicity Gimmick

"Nestle, one of the world's biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention."

4 Comments / Post A Comment

SarahHeartburn

I suppose there are no laws against bothering humans, but can't someone help the doggies, please? NIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII.
Thank you.

Operalala
Operalala (#10,518)

Gimmick is right : high-frequency tones take up a lot of energy/bandwidth, and are never broadcast ("low-pass" filters prevent it). Even commercial CDs don't play tones in dog-hearing range.
Your pets will remain gratefully free of ad botherment.

BadUncle
BadUncle (#153)

Good luck, Nestlé. My dog's credit rating is in the crapper.

Grzegorz Gietek@twitter

well, the dog sitting two feet two my left didn't so much as twitch when i watched that add. either my computer speakers aren't up to the task or it doesn't work.

Post a Comment

You must be logged-in to post a comment.

Login To Your Account