Friday, June 10th, 2011
51

Kreayshawn, "Gucci Gucci"


This is the song that just got 21-year-old Oakland rapper Kreayshawn a million-dollar deal with Sony Records? (ALLEGEDLY. I mean, the deal is real; the million dollars is maybe a rumor.) Do you like it? I really do. It reminds me of Too $hort and Gucci Mane. Is that last part just because of its title? (No, I think it's also the wobbly weirdness.)

50 Comments / Post A Comment

IBentMyWookie (#133)

Oh, Oakland!

deepomega (#1,720)

Thanks for posting this exactly when I needed it.

Bobby Womack (#4,074)

I don't get this song, and I predict she'll fall victim to Steve Albini's Law which states that her 'million dollar' 360 deal really means she'll be broke in about two years. Do people not get that a viral video earning half of its hits from people forwarding it out of disbelief (I sent it to friends, sure) doesn't equate to the ability to shift records / fill venues?@Bobby Womack I also don't get Gucci Mane/Waka Flocka/Too $hort, in case anyone was wondering.

@Bobby Womack I agree with your basic point about the inconsistency of YouTube hits leading to piles of cash for record companies and more ugly hoodies for Kreayshawn, but moving records and filling venues isn't part of the game for artists releasing their first single. A million aint what it used to be, and this could all be an investment in the Young Women Rappers that are delightfully breaking out.

Werner Hedgehog (#11,170)

@Bobby Womack Gimmick can be sustainable if it's backed up by something, like actual personality or good taste in producers. I'm not qualified to judge in this case though.

ericdeamer (#945)

I like it! And because it's exactly the type of thing that seems designed to make my fellow 35-40 year olds hate it I like it more.

saythatscool (#101)

@ericdeamer The world has been waiting for a white, tattooed Minnie Mouse. She's here to take her throne.

kt (#5,981)

@ericdeamer This is the same path that leads the fathers of small children with copies of the Joann Sfar adaptation of The Little Prince lying around for whenever they start reading to attend Odd Future concerts

Pulp (#1,885)

Definitely a fan of the huge Blackhawks logo bling.

GailPink (#9,712)

I would rather listen to Motley Crue for one hundred million billion years than listen to "music" like this for ten minutes.

iantenna (#5,160)

@GailPink memo to old, boring white people. rap is still music (NOT QUOTE-UNQUOTE MUSIC) whether you like it or not.

boyofdestiny (#1,243)

@iantenna Agreed. And like many other things that can be accurately described as music, this is dreadful.

iantenna (#5,160)

@boyofdestiny haha, yes. hating this is a perfectly valid opinion, i just can't handle the "IT'S NOT EVEN MUSIC" argument.

IBentMyWookie (#133)

@boyofdestiny Not even a little bit of love for this song? When I first heard it (weeks ago, because I am from the future) I thought I would make it 20 seconds it, but no. It's so effing catchy that I almost didn't want it to end.

boyofdestiny (#1,243)

@IBentMyWookie This is just one man's opinion. I like a lot of dreck. Just not this dreck.

Tulletilsynet (#333)

@GailPink
I can't unthink that entranceway to Hell that leads to the two great gates inscribed with the eternal alternatives:

"Mötley Crüe" and "Honor Student Who Raps about Her Swag and Her Bitches"

I know for a fact this already got posted on the Awl, and I will not rest until I pull it up.

EDIT: I can't find it in search but it was up here, don't screw with me, Awl.
Also, I lived in Oakland for a year so I get 10 more cred points than you.

saythatscool (#101)

@Quarterly Prophet It was on The Hairpin.

iantenna (#5,160)

@Quarterly Prophet cred points vary based on neighborhood and experience. i get 1 million cred points for living on high street and smoking a bag of weed that was ditched into my backyard during a police chase.

@saythatscool Phew, at least I know I'm not crazy.

@iantenna off Lake Merritt like maybe two blocks from Lucky's (used to be Albertson's I think?) but yeah that sounds a little rougher than where I was.

iantenna (#5,160)

@Quarterly Prophet that's basically a lesbian neighborhood at this point, i'm not sure where that falls on the cred meter.

@iantenna I feel like that's more grand lake theater territory, but point HUMBLY TAKEN

iantenna (#5,160)

@Quarterly Prophet THEY'RE EVERYWHERE NOW!

Kevin Knox (#4,475)

I like it. But then, I've been listening to Dirt Nasty a lot lately & that's probably affecting my judgement (for the better, obvs.)

iantenna (#5,160)

oh shit, she's the daughter of one of the trashwomen (semi-legendary bay area garage rock band). i'm not sure what that does for her rap cred…

thatsrealbutter (#2,095)

Stealth filming at the Prada store

Lockheed Ventura (#5,536)

She is the white lesbian version of Lil B.

iantenna (#5,160)

@Lockheed Ventura other than both of them being young and from the the east bay this comparison does not hold much water.

@Lockheed Ventura I thought Lady Sov already solved that.

This tweenwave stuff is pretty good.

deepomega (#1,720)

I can't wrap my head around people hating this =(

EXPLAIN YOUR LOATHING

Joey Camire (#6,325)

@deepomega I think I like Bumpin' Bumpin' better, but I don't get the hate either. She about a billion times more original than Ke$ha, no? Haters gon' hate. But that "bad bitch" is ballin' now.

I think I love her.

MollyculeTheory (#4,519)

Beware lest you fall down a wormhole of listening to increasingly ridiculous dubstep remixes of this song until your ocular jelly feels weird and you realize you have wasted over an hour.

ep (#8,509)

It's great to see the next generation making art that rejects the corporate culture of selfish apolitical materialism. Also, she really captures how I've always felt about that loser bitch that works at Arby's.

Dave Bry (#422)

@ep Hooray!

BadUncle (#153)

Meh. Cute girls, but utterly forgettable music.

One annoyance not unique to this song, but endemic to contemporary pop culture, is brand name shout outs to signify meaning. I don't care if it's Stephen King or Kreayshawn. I'm just fucking sick of brand equity as the lazy artists' touchstone to fill in the narrative holes.

saythatscool (#101)

@BadUncle I had hoped this would go away one day in rap, but it only seems to be getting more prevalent.

BadUncle (#153)

@saythatscool Someone should rap about "borrowed interest."

iantenna (#5,160)

@BadUncle @saythatscool you guys do get that she's talking about not flossing those brands, right?

BadUncle (#153)

@iantenna No, I didn't get that. And yet, it's still a message defined by branding (even if in opposition). And even were it the most elegant sort of post-marxist deconstruction of the commodity fetish, the song is still meh.

Matt Cornell (#8,797)

White girlz can now get away with using the n-word? It's an odd future, indeed.

http://www.youtube.com/watch?v=ZO0etq5Kc3Y

Signal to Noise (#9,876)

Product dropping for a hook doesn't do it for me. Fun, but disposable. It fits with a lot of music — it's stuff I'd dance to if I still went to the club, but wouldn't listen to in the car or at home.

I don't hate it; I've just kind of aged out of it.

Nickel-Dime reprazent.

hazmathilda (#839)
josiah (#1,719)

@hazmathilda I felt that the majority of this did not hold up to my hopes based on the video above. But maybe I need to listen to this again. In any event, thanks for sharing.

hazmathilda (#839)

@josiah I get that, and yeah it's from last year. But honestly worth the d/l for Bumpin Bumpin alone

iantenna (#5,160)

oh, shit, i just found out homegirl lives in ALAMEDA. that's not very street.

iantenna (#5,160)

@iantenna *lived. she, of course, lives in LA now.

@iantenna Alameda's biggest selling point is the discount the movie theater offers coasties

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