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Why do our young people hate soup? "Soup consumption by those under 25 is declining twice as fast as the under 25 demographic is declining relative to the total population. Between 2001 and 2010 the US population under the age of 25 declined as a percentage of the overall population by 60 bps while the percentage of soup consumers under the age of 24 (defined as anyone who consumed canned soup in the past 6 months) declined by 130 bps, or over double the decline relative to the overall population." Hispanics aren't helping either, "soup penetration in Hispanic households has declined from 50% in 2001 to 47% in 2010, while average US household soup penetration has actually increased from 63% to 64%."
mmmmm. soup.
But, of course, 25 is a distant memory.
The phrase "soup penetration" will haunt me all day.
Have they tried freezing the soup? Maybe in an aerodynamic/pointy shape? I think that would help.
"First prepare the soup of your choice and pour it into a bowl. Then, take the bowl and quickly turn it upside down on the cookie tray. Lift the bowl ever so gently so that the soup retains the shape of the bowl. Gently is the key word here. Then, with the knife cut the soup down the middle into halves, then quarters, and gently reassemble the soup into a cube. Some of the soup will run off onto the cookie tray. Lift this soup up by the corners and fold slowly into a cylindrical soup staff. Square off the cube by stuffing the cracks with this cylindrical soup staff. Place the packet in your purse or inside coat pocket, and pack off to work."
Maybe because it's hard to make bacon and cheese sandwich between two pieces of soup?
If I get into a mixed household am I eligible for double soup penetration?
Raise the price and sell it in sippy cups.
My little brother hates soup. Broths, chowders, stews, the whole genre. It's a goddamn mystery.
I'm 25 and I like soup.
Represent!
Is this like canned soup sales they're tracking? Because maybe the proliferation of fresh soup stands (a la soup nazi) are to blame. Also, Latinos make hella good homemade soup, so marketers wouldn't be able to track that if they are buying separate ingredients at the grocery store.
I made soup for dinner last night. I haven't had soup from a can since I graduated. No idea what this study is supposed to show us, other than that maybe the youngs have learned that pouring some water around a chicken carcass and leaving it on simmer for an hour isn't all that goddamned hard.
Canned soup is disgusting. Homemade soup is delicious. Young people are snobs. End of story.
You're part of the problem.
Canned soup is swimming in sodium. So, Bloomberg is to blame.
I had soup for dinner last night, it was home-made too. Fuck you, millennials!
Who needs soup when you have Snackified Drinks (TM)?
There goes my plan to open a 'soup r' crackers'. It's the fastest growing non-poultry, non-coffee franchise in all of Southern California.
Eh, you know Mr. Duk would never trust you with that kind of responsibility, anyway.
The problem is revealed in the phrase "soup penetration." That means canned or otherwise prepackaged soup. Canned or otherwise prepackaged soup SUCKS. It's gross. At best it's a flavorless salt delivery system. It's almost as bad as Cremora compared to real cream. Were the youth of America to learn how to *make* soup, well, then, we'd have a soup resurgence.
So I read the first line and I'm like, 'This has to be Balk.' Yay for soup!