The Annals of Insane Press Releases: Butterbeer Edition

I don’t even know. “In celebration of selling its millionth Butterbeer inside The Wizarding World of Harry Potter, Universal Orlando Resort shared 1,000 complimentary Butterbeers with guests on the streets of Hogsmeade.” Yes, really!

Butterbeer appears as a favorite drink inside the Harry Potter books and films and is only available inside The Wizarding World of Harry Potter. It is a nonalcoholic, frothy drink reminiscent of shortbread and butterscotch and is served cold or frozen.

Much has been written about Butterbeer since it made its debut on June 18, 2010, making it one of the most talked about beverages of 2010. There has been much speculation about its secret ingredients—but Universal Orlando will not share the closely guarded recipe. Universal has implemented special security procedures to protect the details.

Butterbeer quickly became a guest favorite. To help meet the strong demand, Universal Orlando added a fourth Butterbeer location within The Wizarding World of Harry Potter.

“You can see the excitement on our guests’ faces as they wait in line – and then the smile that comes with their first sip,” said Ric Florell, General Manager and Senior Vice President of Resort Revenue Operations for Universal Orlando. “Butterbeer is not just a beverage. It’s an experience.”