Monday, January 24th, 2011
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Phyllis K. Robinson, 1921-2011

"Ms. Robinson was paired with an art director, Bob Gage, and together they produced ads for marketers like Orbach’s department store, Polaroid instant cameras and Levy’s breads. For Levy’s Real Jewish Rye, there were colorful posters. Some showed a slice of rye disappearing, bite by bite. The headline: 'New York is eating it up!' Other posters showed New Yorkers of various ethnicities eating sandwiches. The headline, which entered the vernacular: 'You don’t have to be Jewish to love Levy’s Real Jewish Rye.'”
Longtime DDB copywriter Phyllis K. Robinson is dead. But those Levy's posters will live forever.

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deepomega (#1,720)

I miss overtly racial advertising!

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