If there’s anything that could save Harry Reid from getting ousted by Sharron Angle on Tuesday, it would be his campaign’s ability to run a competitive ground game: tight coordination of precinct canvassing, disciplined phone banking, targeted literature distribution, quality control over hundreds of volunteers and—above all—clean, up-to-date voter lists.
Based on what I saw yesterday at Democratic Party headquarters in Las Vegas, it’s not happening for Harry Reid.
Here is how Sharron Angle's field campaign works. Their telephones link up to a Republican voter database. Once a phonebanker has made a contact, she punches a number on the keypad to report whether the person has voted already, how they intend to vote, whether it's a wrong number or a hang-up. This updates the database in real time. After you disconnect, the phone autodials a new number.
In one hour at Angle HQ, I made 87 phone calls. If I talked to someone who already voted or who told me to "suck off" (true story!), I pressed a button and they were removed from the bank.
The Reid campaign tracks phonebank results by hand. On paper.

The names and information for about twelve voters are printed on each of the Reid phonebanking sheets. After making a phone call on behalf of "the Democratic party," we were told to circle whether the voter had supported:
1. Harry Reid as Senator,
2. His son, Rory Reid, for Governor,
3. Dina Titus for Congress.
Some people planed to vote for Harry but not for Rory, so you had to mark a "2" for Harry and a "4" for his son. (Undecideds were a "3.") If we didn’t get a response because of a busy line or a wrong number, we had to check off one seven tiny boxes ( ‘DC,' ‘SP,' ‘WX,' ‘WN,' ‘BZ,’ ‘NH’) listed alongside each phone number.
So for insistance, I talked to a Clark County resident who spoke Spanish and intended to vote for Reid but had never heard of his son or Dina Titus. I had to mark this as “2, 3, 3, SP” on my sheet. There’s a bar code next to each voter's name, so then later campaign workers scan the codes and enter in the data collected.
This was the same method used for the Obama campaign. This sort of data entry takes hours, is easy to mess up, and quickly gets backlogged—thereby keeping people who already voted in the phonebank and house visiting rotation.
At Reid HQ, I made 32 calls in an hour-plus.
* * *

The volunteers seated at the Reid phonebank table were like a diversity brochure come to life: a black lady in her 60s, a young Asian woman, Latino college students, members of the coveted white working class and also an elderly Welshman who had the disposition of a jolly gnome. The campaign staffers are all young, under thirty, and there are a lot of them, on their Bluetooths, in Obama t-shirts and jeans. Two extremely young men came in holding door-to-door canvassing packets. They reported the neighborhoods they canvassed and then have a staffer sign some papers for them.
I chatted with one of the boys. He’s smiley and blushing, wearing skate shoes and t-shirt with distressed, decorative gothic lettering. He’s seventeen years old. “We have to put in ten hours of community service to graduate,” he said. I asked him how it was going door to door. “It was super windy, but it was fun,” he said. We talked about his school's homecoming and how universally lame homecoming is. Then his ride came to pick him up.
When faced with a voter enthusiasm gap—the kind of dispassion that settles in around a lackluster incumbent in a faltering economy (and, in the case of Harry Reid, a cadaverous temperament)— a campaign’s ability to target infrequent voters and get them to the polls on election day can absolutely change the outcome of a race.
What's more, Reid has a two-decade legacy of squeaking by in Nevada elections—like in Reid’s congressional bid in 1998, when he beat Republican John Ensign by a few hundred votes.
In most states, getting voters to the polls is a 14-hour operation. For a campaign in Nevada, voting booths are open each day for more than two weeks before the election. So the standards of an effective mobilization campaign are higher in Nevada because there’s a whole other logistic feat to master: tracking people who already voted in order to avoid wasting time and resources. This is usually done by going to precincts and checking the voter rolls. (You’re not allowed to write anything down though, so it’s laborious and inefficient.)
* * *

The Democratic headquarters looks a lot like the way it did in during the 2008 presidential election, with one big difference: no momentum. Given the stakes of the race, it was my opinion that the staffers were moving at a surprisingly sluggish rate. Over the course of the day, they deployed and debrief, over and over, but with food-service style enthusiasm. Two years ago, the Obama campaign captain was a 27-year-old sparkplug from Boston who talked, walked and commanded squadrons of volunteers with Sorkin-style speed and precision. Days before the election, it was all delirium and nerves. When people would get burnt out, he would cheerily remind, “This is History we’re doing! History!”
Most of the staffers today are in front of their laptops clicking back and forth between data entry forms and YouTube. The young man overseeing our phonebank called over a female staffer to show her the infamous "Always Be Closing" speech from Glengarry Glen Ross. In between the snatches of "Hi, I’m calling from the Democratic party,” you could hear Alec Baldwin’s throaty voice over the tiny speakers, berating a small group of sad sack real estate hustlers.
Blake: Let's talk about something important. Put. That coffee. Down. Coffee's for closers only. You think I'm fucking with you? I am not fucking with you. I'm here from downtown. I'm here from Mitch and Murray. And I'm here on a mission of mercy. Your name's Levine? You call yourself a salesman, you son of a bitch?
Dave Moss: I don't gotta sit here and listen to this shit.
Blake: You certainly don't pal, 'cuz the good news is—you're fired. The bad news is—you've got, all of you've got just one week to regain your jobs starting with tonight.
I used to watch the same clip with fellow campaign staffers when we were attempting to get healthcare reform passed in the first frigid days of Obama’s presidency. We used to repeat the Mamet-penned soliloquy, in private, before big meetings and rallies to get our energy up (it worked much better than any "Si Se Puede" chant). It allowed us to have the kind of naked aggression and bravado that’s usually absent in squishy, lefty, non profits.
“Ok, I’m over this,” the female staffer muttered, as she shuffled off from her inspirational video session. “I have to go to do data entry.”
Natasha Vargas-Cooper is in Nevada through the election—you can reach her via Twitter.

That the Reid campaign does not have the exact same voter ID system in place that the GOP has is somewhat shocking.
No kidding.
They've known for months this was going to be difficult. Someone should have stepped it up...if not at the local level, the national level.
I don't understand why they wouldn't be using an electronic database. I did some phone banking for Prop 19 in the Oakland headquarters and they have the fancy electronic database. I can't imagine using the paper system, it seems absurdly antiquated in comparison.
The paper stuff is all input into an electronic database at the end of every day–sheet by sheet on volunteer laptops. I spent many hours doing that myself in 2008!! Re: which, I lived in LV and volunteered for the whole last month and the amount of handwringing and misery and laziness and anger was unbelievable sometimes. But then we won, and who can help but remember it all rosy, after that.
Really? The Democratic database keeps all sorts of information about individuals, like what kind of yard sign they had 2 years ago, what they said about each particular issue, who last talked to them and when and how, that we absolutely wouldn't want to share with our opponents. They both are initially based off of the same voter registration information, but there's years worth of party-specific data that has accrued, as well.
I'd also like to clarify that the Dem. database software does have a phone call functionality like Natasha describes for Angle's campaign, however (in my experience) we just don't often trust it to volunteers, no matter how savvy, and you have to dial the numbers yourself. Today I've been using an autodial system for Dems (not in NV) which works like cjmmtl describes. Maybe we have worse autodial vendors than Republicans, but our voter database and theirs is very similar, and the callsheets pictured above are standard across the country and have been for years.
This is such great reporting. Thanks for it, Natasha.
Interesting. You have a take on Ralston's prediction of a Reid win?
But the Democratic campaign is not the same as the Reid campaign. At the Dem headquarters, people can call for other candidates besides Reid; in fact, that\'s their priority – putting in time for as many teetering Dems as possible.
At Reid HQ, they can only contact voters for Reid. All the money Reid raises goes to Reid and his campaign. Fundraising for Reid – to Reid. Democratic Senate Campaign Committee cash – to Reid. You\'re volunteering with the underfunded kid brother.
This is an apples to oranges comparison to Angle\'s shop. And kind of a sloppy one.
Undercover reporting, FTW – part 2!
Actually, it's DINA Titus, not Diane. But I have no problem believing that they had you phone banking for Diane, since the other night we got a call from a phone banker for Move On who insisted it was Dina Tyson, even after we corrected him. Sigh.
Welcome to Vegas, Natasha V-C. Come to the Halloween Parade downtown tonight if you need a break from politics.
Here\'s why paper is better:
a) Why spend so much time and money microtargeting when you\'re going to just mark down whoever answered the phone? You could be talking to the 18 year old son who isn\'t even registered, you could be talking to the \"target\"s husband, you could be talking to the housekeeper. Paper = specific names. Ideally you should be trained to ask for a particular person before marking it down. Households do not vote uniformly.
b) Data is/should be done every night, new lists printed every morning. So, there shouldn\'t be any overlapping. If you run out of lists, you print from a different group (ie you run out of likely undecideds? print a list of people unlikely to turnout)
c)Alternatively, you can be set up with a \"virtual phone bank\" which has the advantages of paper (you see names! even ages, districts, and other information!), but updates in real time. This requires everyone to be sitting in front of a computer, which has obvious pitfalls.
d) Coordinating campaigns (ie asking for three candidates) means the individual gets called once instead of three times. Its more efficient for the campaign and its less annoying for them. You may have called more people at Sharon\'s office, but they\'re going to be have to called twice more (or more!) to get the same amount of information.
Also, sorry, but 32 calls in an hour is not average. Average is 50-60 calls (1/minute) with about one in three answering. (Maybe you actually connected with higher percentage?).
All of the information you're describing appears on the fancy Angle phone, including specific names, district and ages. This is final push, not persuasion so it's really about numbers. Data should be done every night but the phone ELIMINATES the hours of data entry. You can run a query on undecideds and those will be the ones that pop up on lists and on the phones.
Ah hah. Very fancy. The only auto-dialer system I saw was just a number you call into that has a set of codes (ie # is Not Home, etc.) to enter data, without knowing who you're looking for.
I wonder how much this costs? I'm too lazy to look up spending but it might just come down to money. Persuasion and gotv are both "about numbers," and targeting is equally important in each case.
I should mention that I don't work for Harry Reid (did it sound this way?) and have no connections to Nevada. (Though I kind of like him). I'm also very disconnected from this years elections.
on a ballot measure race out in california this summer, i used an iphone app that allowed me to download walk lists and enter my data from the app. it also allowed me to pull up lists of voters by polling place. the only thing lacking was an interface with gps/google maps. i\'d go to a polling place, request the roll, and run through our supporters so we could keep an up to date tally and not knock people who had already voted. it was fucking awesome.
Nope, 11 contacts , 6 of which voted.
leaving voicemails? That\\\'s probably the problem.
Also, this is a great piece.
One last thing: maybe you could blur the phone numbers?
True Story: Nevadans have been sick of Harry Reid for a while, now. It took the rest of the state feeling the hurt from the swan-dive gaming revenues (highest unemployment rate, highest home foreclosure rate) after being one of the most prominent if not fasting growing American states only five years ago — the idea of commuting between Stateline and Vegas was actually considered, for a moment – to give Sharon Angle any regard at all. Whether or not they were going to get one — and they never were — Nevadans and the gaming industry there were waiting on a bailout that never came, that Reid never asked for. My parents hate Angle. They think she\\\'s an absurd, awful person. That said, they and a lot of people like them are not voting for Angle more than they\\\'re telling Harry Reid, DC celebrity that he\\\'s been for too long now, to fuck off. He screwed himself, here. I don\\\'t blame them. Also, Happy Nevada Day.
My college friend flew to NYC on Friday and I didn\'t think much of it until he said, \"Oh, I was able to fly in today because of Nevada Day\" and I was like, \"Oh yeah! I kinda miss that vaguely bullshit holiday!\"
Those backslashes are brvtal.
It is vaguely bullshit now! But there was a time when you wouldn't get Nevada Day off if October 31st fell on a Saturday or Sunday, and if it fell on a Wednesday, you get Wednesday off and go back to work on Thursday. Which is ridiculous but kind of fun. They'd turn it into a random "Teacher Development Day" instead and banks would still have to open. But basically it raised many children in Nevada with the perception that Halloween was a national bank holiday. Also, how catchy is "Home Means Nevada"?
Also, this post was fantastic. I should've said that earlier. This is really, really great, and great reporting. People are going to be shocked - shocked! - when Angle wins. They shouldn't be. If this doesn't show the arrogance and completely out-of-touch nature of Harry Reid's campaign, nothing can.
I would suggest that the editors blur out the phone numbers in the second picture to protect voters' privacy. This is a really interesting piece.
Great reporting Natasha.
And I am now wondering if the Dems sort of want Reid to go. I know losing numbers is never good, but a change of guard right now could do wonders. Sometimes the biggest tell on what a group thinks about a candidate is the true lack of support. Sure the Dems are sending boatloads of $$$ to Reid, but real support doesn't come with $$$.
Dunno, man. This is exactly the way it was done in Las Vegas for 2008 and everybody said we were going to lose NV and we did not. Loved reading this.
p.s. I remember that guy from Boston, omg.
in 2008, we used a mix of paper data entry and computer entry for both phonebanks and canvassing. handwritten data on phone and canvass voter lists was entered into the database using a barcode scanner. different upc codes represented different levels of support. it was annoying to have all the paper, but it kept our universe up to date in terms of knock and call tally.
it is clear that you don't know much about Nevada's election practices. Those individuals who have early voted are stripped from the list of the available voters nightly and those lists are made available so it is unusual to be calling or canvassing individuals who have early voted - the system is not perfect but it works fairly well.
Best of luck to all of you who are volunteering. Hang in there!!
Sounds like they might want Lieberman to come in at the last minute and give them a little shot of the ol' "Joementum!"