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The Expert Speaks: Pick Your Brand Niche, Then Become a Creative Power!
"Whereas once comedians could be easily placed into three very broad categories – 'Men,' 'Women,' or 'Black People' – and marketed accordingly, now there are a seemingly infinite number of niche subcultures within the comedy community, each with its own unique demographics and strat. Before you worry about writing down a single joke or trying to have an original thought, it is crucial for you to first decide on a unique comedy 'brand' so you can easily market/promote yourself."
My comedy brand is Union Carbide.
What affectations would accompany my desire to brand like Emo Phillips?
A crowd of people doing everything in their power to keep you from speaking.
I met a guy with a sign saying, "Being a black nerd comedian is tough," at Comiccon. He was wearing a Scooby-Doo suit.
True story.
Fun with Fractals!
Needs more Gallagher and Carrot-Top.
That's my life's motto, actually.
Cross-referencing is a brand I can get behind…