Twitter vs. Google: Which Gets You Better Info, Really?
It's painfully quaint now, but there was a time in the not-too-distant past when using "google" as a verb sounded strange and people sheepishly chuckled about "googling" themselves. Now we have a staggering number of ways to suss information out of the "World Wide Web," to stalk and to share knowledge (or kittehs and double rainbows, whatever). Last week, Facebook widened the possibilities even more when it started rolling out a feature that allows a Facebooker to draw on the site's more than 150 million other users for answers to questions. Facebook Questions gives users options to run a poll, to tag questions in categories or sign up for alerts when new answers pop up. For the past month, I've been testing the limits of Facebook Questions' basic premise: the fusion of social network and information hub.
But not on Facebook-I got off Facebook last year when I realized my willpower was no match against the lure of mindlessly clicking through the vacation photos of the ex-girlfriend of a guy I was in Algebra class with 15 years ago. Not even Facebook Questions can win me back.
Still, I'm not convinced that a Google search, swayed as it is by SEO manipulations and popularity, is the superior source of information. Twitter, my social network of choice, is populated by real people (mostly real, anyway) who understand nuance, have preferences based on emotion not statistics, and can explain instead of regurgitate. I've got about 670 Twitter followers, and minus the homeowner's insurance companies, Holiday Inns and follow-happy "social media gurus" among them, it's still an opinionated and smart bunch of twits.
At first I thought I'd google nothing I didn't also tweet. But this proved to be seriously inconvenient: Google is clearly better at finding addresses, spellchecking names and doing work-related searches I need to keep private. (Lest we forget, asking for information on the Internet is just a way of giving it to dataminers.) For a couple of days, however, I forced myself to find addresses on a paper-and-ink map and look up numbers in the phone book. Heaven knows I have enough phone books lying around-AT&T unloads them by the bagful in our apartment complex.
It turns out the old-school method is not that much more time-consuming than firing up my laptop and googling. Also, while thumbing through the Yellow Pages to find a music venue in Atlanta called The Tabernacle, I discovered the awesomely-titled Tabernacle of Joy Miracle Deliverance Center.
So, is Google or my Twitter followership a smarter culler of information? Following are some of the queries from my (very unscientific) Twitter vs. Google experiment.
Tweet: "Would it be gauche to wear my Foxy Shazam T-shirt to a Foxy Shazam show? Is there an unspoken rule on concert attire?"
Result: This elicited more responses than any other question I've ever asked of Twitter. "I've been told that wearing the band's shirt to the show is ABSOLUTELY not a done thing. So wear the tee & a button if you have one," wrote one. The responses poured in: "I've never understood that rule," "Why not fly the colors?" "as long as you wear it ironically," "Obscure side project T-shirt works, too." A mom tweeted, "The band won't notice… and the fans won't care. And if they do care, you're cooler than them anyway. Wow, do I sound like a mom much?!" Only one person cautioned me not to wear the shirt ("Don't be that girl").
Google Search: "rule for wearing band t-shirts at concerts"
Result: In .29 seconds, Google brought up 449,000 sites-including one convoluted eHow article (a 10-step process!) and mostly humorless scenester blogs and message board discussions from 2002.
Verdict: Twitter. Google gave me information overload, while the twits gave me attitude and a personalized pep talk. (OK, so I was just looking for excuses to wear my shirt.) As it turned out, lots of people wore Shazam shirts at the show, and at least two girls wore fake mustaches in honor of the lead singer's own flamboyant 'stache.
Tweet: "Anyone have that Vanity Fair profile of Courtney Love from '92? Curious to read it now after seeing her just barely make it through a show."
Result: Minutes later, someone responded "Here you go! http://ow.ly/25PUN"
Google Search: "lynn hirschberg courtney love"
Result: Oh look at that, first result! Hrmm.
Verdict: OK, so maybe it was dumb to ask. But someone got to feel special and useful by providing me with an already-tiny, ready-to-retweet URL! So, I'm going with Twitter on this one.
Tweet: "Gross, yes, but I need folk remedies (no insurance): how do I drain the ugly plugged duct on my eyelid? It's been there at least 6 months. …Eye doc says expensive surgery or hot compresses. Compresses don't make the damn thing budge. So… #askingyoubeforeWebMDorGoogle"
Result: One reply. "Rub the white part of a potato on it. Seriously, it's an Amish folk trick."
Google Search: "clogged tear duct remedies," "lump on eyelid"
Result: Through a series of alarming photo searches, I determined that what I actually have is a "chalazion," not a plugged tear duct. Yeah, maybe that's what the doctor called it. But all of the remedies seem to be along the lines of hot compresses and waiting it out. Sigh.
Verdict: Nobody wins. All I get from rubbing my eyelid with raw potato is an achy eye and dried starch crust on my cheek.
Tweet: Any Quakers/former Quakers out there? How do you answer the question, "What is Quakerism?"
Result: Two replies, "I'm eating their oatmeal right now, does that help?" and "Don't know about Quakers but I am a Quacker. Which is what we aficionados of The Mighty Ducks trilogy-cycle call ourselves."
Google Search: "what is quakerism?"
Result: Websites with relevant, non-goofy answers.
Verdict: Google. What you need, when you need it!
A friend did some testing of her own for this one:
Tweet: "Twitter! Help! I'm having a brain freeze today what's an antonym for 'jargon'?"
Results: Within a minute or two: Lay[man's] terms, colloquialism, lingua franca, and "Antonym for 'jargon' = 'English' ;-)"
Google Search: "Antonym for jargon" and "jargon"
Results: Useless entries from Answers.com, websites of computer jargon, the entomology, uh, etymology of the word. Even Merriam-Webster wasn't much help, plus it was full of blinking, slow-to-load ads.
Verdict: Twitter.
Tweet: "Anybody got some cheap skincare suggestions? I'm talking cucumber slices, that kind of thing. I can't afford $27.99 for .25 oz. of eye gel."
Result: Along with a few jokes ("just stop aging"), I got a recommendation for the 1988 book "Cheaper and Better: Homemade Alternatives to Storebought Goods" and another for honey-"Just plain old honey! I think any kind is fine. Leave it for at least five minutes, but I think the longer the better."
Google Search: "cheap skincare"
Result: Ignored the eHow and About.com articles and zeroed in on this gem, "Really Cheap Skin Care Stuff…And a Cat."
This woman justifies YouTube…. which is, yes, a subsidiary of Google.
Verdict: Toss-up. I doubt I would have found the book without the tweeted suggestion, but I wouldn't have found that video without Google. (It never occurred to me to search YouTube for skin care advice, but I now I know better.)
Tweet: OK, hive mind, where are your porn recommendations?
Result: Twenty-six minutes of silence. Not even a pornbot follow. (Where are they when you really need them?) Then, a couple of replies, both incredulous ("Seriously? Dare I ask what for?") and joking ("I read it for the articles"). When I tweeted again encouraging Direct Messages, well, they didn't flood in. But I was surprised at how many people did open up, some of them people I've only met once or know only via Twitter. My favorite: "I can't resist a poll (ahem) that I can respond to, even if the wife would rather I couldn't. The Hun: diverse & free. Asian Thumbs: duh."
Google Search: "porn"
Result: Porn Hub, Wanker Hut, Bang You Later, PenisBot. The most popular, I suppose? At the bottom of the page is a search result from "my social circle" (as defined by Google via my Gmail). It was a link to a February 2009 blog about "Super Bowl porn," written by a friend of a friend of a friend. Google found porn for me by piecing together Gmail and Gchat data, and ironically, that weirds me out more than divulging my query to the world on Twitter. More on that later.
Verdict: Twitter. Mining Twitter for porn suggestions was partly a stunt, partly serious. I'm not well-versed in Internet pornography, but I am genuinely curious. I assumed that asking about porn would be so outrageous that I'd only get nervous jokes in response. But social media and networking are quickly eroding private vs. public life and changing how we define "stranger" (friend of a friend of a friend) and "acquaintance" (someone I know only via Twitter but trust more). Not that this is a new observation, but, man, it really crystallized when I found out the preferred masturbatory aide of people I hardly know.
Final verdict? It depends. The biggest surprise for me is how much people love answering questions on Twitter. (I tried the Twitter question aggregator TwitQA, by the way, but it didn't generate much response. Don't bother.) Google's computer mind is super-quick and usually precise, but the danger in its algorithm is that it occasionally panders to ad-choked sites or generic information (eHow articles). Google's attempt to make search results more relevant by bringing in data from a social circle of direct and secondary "connections" still feels clunky and invasive.
There's something else you should know about Google. If you have Gmail, you see everything you've ever googled (click on More and then Even More at the top left sidebar of Gmail, then page down and click on Web History). Since I opened a Gmail account in the Spring of 2007, I've apparently searched 14,693 terms. On June 6, 2007 at 10:29 a.m. I searched for "random stuff to do," for example. At 10:34, for "salacious." Two weeks later, I was searching for "conjugated linoleic acid," "benefits of trans fats," my soon-to-be (now ex-) boyfriend, and his circa-1984 high school punk band, Juvenile Truth. Reading my search history is like reading a diary.
Google also examines trends in searching. On average, I Google the most between 12 and 1 p.m., on Mondays, and during the month of June. And my most searched term? Why, it's me. Some things never change.
Katjusa Cisar is a freelance writer living in Atlanta.







Mmm jargon thorax.
Yer gonna hafta be more explicit if you want the correx:
Hey, Kat! Entomology's about bugs. You're looking for etymology.
Oh, jeez, you're right! Embarrassing! Thanks for catch.
…for catching that. :/
We live to serve.
I've definitely made the ento/ety swap before, so my subtle nudge was with empathy :)
This was interesting and enjoyable. While my ~4.9 twitter followers are all geniuses–therefore, their small number matters not–for most, audience size is going to severely limit or enhance answers. Besides, I like to Google before asking to counter smart-ass LMGTFY replies.
I use Yahoo! Answers for anything important.
Like whether you can get pregnant in a hot tub (spoiler alert: you can't).
I find all of the questions I didn't even know I needed to ask on Metafilter. Asked and answered, so satisfying.
My second cousin's good friend got pregnant in a hot tub. It's similar to getting pregnant out of a hot tub.
Twitter vs. Wolfram|Alpha?
I'm currently fiddling with getting my phone to answer verbal questions using google (or Wolfram|Alpha) and reading the results back. What I'm saying is I only have like 15 followers on twitter. =(
Yeah word, the comparison only works if you've done all the work to be someone who tweets and has followers. Google wins every time, and you don't even need to register.
I might as well write an article called "Domino's vs. My Personal Chef: Who Makes Pizza For Me Faster?"
Incidentally, the Tabernacle is a pretty cool venue. It's up there with the fabulous Fox Theater.
I ask The Awl.
Dear The Awl:
Should I have another glass of wine. I thank you in advance for your time and attention.
WOW that was fast. Am poring.
You should also probably call for an order of mozzarella sticks just to soak up the next glass.
WOW that was fast. I mean the mozzarella sticks are already here!
This exchange made me feel less lonely and then devastatingly lonely for feeling less lonely. Now I'M going to decant another glass.
I was perusing the internet waiting for my car to take me home from work and debating with myself whether or not to have a drink tonight(it is after midnight, after all).
Thanks to The Awl, I now know it's okay to have that drink. And to throw a couple frozen tater tots in the microwave, too. I've earned it.
Wonder how many times you switched between Twitter and Google to write this blog. You could have done it all at http://www.tweetaboogle.com/ and also tweeted from there as well.
I've already moved on to http://facegootweetblrbook.com (Balk and co., I will take no offense at your deleting of this, my no-content-added, comment)
Leaving aside the main competitive advantages that Google has — i.e. that its servers a) are able organize data in a much more intuitive manner than reverse-chronological and b) actually function more than 65% of the time — this flawed experiment unfortunately doesn't shed too much light on whether or not Twitter is a "better" way of looking for information. You're basically setting up "a large chunk of the data on the Internet" vs. "the personal knowledge of my friends and acquaintances" here — and, well, of course people in your social sphere are going to give answers that are more helpful to you than a sprawling attempt to archive all the world's Web sites, particularly on personal topics (like the porn-preferences one).
If you compared Google with Twitter's search function you'd get very different results. And even though there's a bunch of claptrap right now about Twitter being "the new place to search" Google would win, unless the topic you were researching was something in which real-time information was still trickling in — and even then Twitter's relative advantage would be unclear, as the 140-character compressing of information that is necessitated by the form has consequences that range from the loss of nuance to the outright distortion of facts. (And don't get me started on the trending-topic retweetbots, which are absolutely crazymaking.)
I mean you could swap out "Twitter" for "a bulk bcc'd e-mail" in this piece and probably not much would change, except for the amount of typing you'd need to do at the outset. And what information aren't you getting by only looking into the minds of your friends?
It is somewhat equivalent to "asking the dude (who happens to be) sitting next to you" or "getting the encyclopedia down off the shelf" [anachronism?].
Hey Maura, those are good points. It was definitely a very unscientific, and thus flawed, experiment.
I wouldn't say that it was like comparing Google and bcc'ing my friends — first of all, I wouldn't want to bug my friends with inane questions via email, and secondly, my Twitter followers aren't all friends or even acquaintances in the traditional sense.
Finding information is becoming more and more of a social- and crowd-sourced endeavor. Google is adding results from the searcher's "social circle," for instance, and Facebook is starting a "Questions" feature. So, this was just my humble attempt to play with that a bit and see what happened. I didn't actually think that Twitter would beat Google, but it was interesting to see how they differed.
Re: porn — ruad ult dot com. About 30 posts a day (mostly stolen from the much more arcane and difficult-to-sift spa mfre exx x dot com) featuring free rapidshare links and thumbnail img-captures so you can try before you spend 6 hrs downloading. Obvs you want to remove all the spaces and substitute the dots in on those urls, and hopefully I don't have to explain why I typed them in that fashion.
Now to see if the Awl is cool with this sort of subject matter being discussed in its comment section. Only one way to find out…
I saw of Montreal there, and it was great! Only don't bring lame friends who want to sit up on the balcony instead of in the pit.
This was @Nrbelex above. About the Tabernacle.
Try as I might, I cannot find the "web history" feature on google. Does anyone have a direct link?
It is under Google Account Settings, which you can get to through the Accounts and Import tab if you click on 'settings' in the upper right of your gmail inbox. Not sure if this direct link works: http://bit.ly/BGW7c
https://www.google.com/history/
(As far as I know, it only works if you have a Google account/Gmail.)
Heh, that is just a bit easier.
Agree, Twitter was certainly not designed to be a Q&A site, but as you point out people are clearly using it as one with some degree of success. We've just launched a service that brings that out into the open, displaying a real-time stream of the questions people are asking on Twitter (http://replyz.com/c). Helpful people can drop in, respond/Tweet back and forth with the asker, or just watch the Q&A conversation play out in real-time. Over time, we certainly agree that Twitter, perhaps with the help of services that bring out the helpful-conversational potential it has, will be a serious alternative to Google search.
Sorry, the link above to the Twitter question-stream is breaking w/ the closed parenthesis. This link should work: http://replyz.com/c