Tom Cruise perfected the practice back in 2006 when he suddenly fell in love and got married just as his film, Mission Impossible 3, about a spy who falls in love and gets married, hit screens. Now, Russian spies are captured and deported just weeks before the release of Aneglina Jolie’s film Salt, about a Russian spy. Meanwhile, Mel Gibson goes off the rails just a month or so before the release of his film, The Beaver, about a guy going off the rails.
It’s the new movie promotion paradigm, viral marketing by way of connecting a film’s plot with out of the blue, completely unexpected real-world events. So what does the upcoming slate of films tell us about future newspaper headlines?
Film: Eat Pray Love; Aug 13
Headline: Exotic Cruise for Recent Divorcees Hijacked in South China Sea
Film: The Switch; Aug 20
Headline: Insurance Companies Phase Out Coverage of Artificial Insemination
Film: Nanny McPhee Returns; Aug 20
Headline: Louise Woodward Arrested in England Over Coma Baby: Accused of “Popping” Another Baby on the Bed
Film: The American; Sept 1
Headline: George Clooney to Become Italian Citizen
Film: Machete; Sept 3
Headline: Drug Cartel Hit Man Kills Two Border Agents With Sword; Remains at Large
Film: Wall Street 2; Sept 24
Headline: BREAKING: Obama Vetoes Financial Reform Bill.
Film: The Social Network; Oct 1
Headline: Facebook Down for Fourth Straight Day, Engineers Suspect Virus
Film: RED; Nov 19
Headline: CIA Pension Scandal Deeper Than Expected
Film: Harry Potter and the Deathly Hallows; Nov 19
Headline: Emma Watson Sex Tape is Real!
Film: Burlesque; Nov 24
Headline: Cher: “Yes, I’m a Lesbian”
Abe Sauer can see the future.