Friday, July 2nd, 2010
18

Diet Coke: Younger Than It Looks


It is kind of crazy to think that Diet Coke is only 28! The Frisky looks back on the fizzy drink's rise and role in the cola wars: "On July 4th, 1982, Coca Cola threw a gala party to herald Diet Coke's arrival. At the event, the Rockettes shimmied and high-kicked around a 14-foot of Diet Coke can, while waiters in tuxedos passed out Diet Coke on silver trays. Bold-faced names of the time, like Bob Hope, Carol Channing, and Telly Savalas, waved to video cameras at the party, and the footage became Diet Coke's first televised ad." (The reminder of Lucky Vanous' existence is also instructive, and it makes one wonder if he would have a reality show or two were he to rise to prominence in 2010.) [Via]

18 Comments / Post A Comment

KarenUhOh (#19)

I'd never confuse correlation with cause, but I'll just point out that most of the people in that commercial drinking that diet shit are DEAD.

keisertroll (#1,117)

I think I have a new theory for Farrah's anal cancer.

DoctorDisaster (#1,970)

That doesn't seem to be the can design I remember from the 80s. Where's the cape?

jolie (#16)

But what are Diet Coke's thoughts on 90s nostalgia?

Well, "[Bill] Clinton is even reported to have placed a Diet Coke in the time capsule of his Presidential Library."

"At the event, the Rockettes shimmied and high-kicked around a 14-foot of Diet Coke can, while waiters in tuxedos passed out Diet Coke on silver trays."

Myself, I prefer to read The Awl while being serenaded by a barbershop quartet singing in four-part harmony.

Chazerim (#532)

And that's when Coke clicked close Tab(tm)

scroll_lock (#4,122)

Diet Coke is dead. Coke Zero is soooo much better.

Art Yucko (#1,321)

i've been building a ziggurat with my empties. Just call me Nebuchadnezzero!

scroll_lock (#4,122)

Huh. Here I was using Legos for my ziggurats. (And don't even get me started on how much cooler Legos are now than when I was a kid)

garge (#736)

I was a waitress for a few years many moons ago, and picked up a Diet Coke awareness. I agree that Coke Zero tastes uncannily like regular Coke, but it has one fundamental failing: it doesn't taste like Diet Coke if one is craving a Diet Coke. FWIW, I am a Fresca in the summer, Diet Dr. Pepper in the winter kind of girl (but mostly lime seltzer).

HiredGoons (#603)

Last night I dreamed I was in the movie 'Poltergeist' (seriously) but tonight, I know what my 1980's nightmare will be.

See you tonight, Rockettes and Carol Channing.

scroll_lock (#4,122)

OOOH, maybe this time in your dream the psychic midget will have a huge Carol Channing head!

HiredGoons (#603)

"Come into the light Carol chAAAANNNNNing!!!"

HiredGoons (#603)

Who am I kidding, it'll just be that scene from that TV 'Alice in Wonderland' where she turns into a sheep over, and over, and over…

keisertroll (#1,117)

Reason #2435 Donald Rumsfeld is evil: He unleashed NutraSweet onto the world.

Art Yucko (#1,321)

CEO of ALCOA + NutraSweet = NUTRASWEET IS AN ALUMINUM BYPRODUCT

BoHan (#29)

Lucky still owns Lucky Devil Burgers in LA and he still makes me swoon. A lot of reality shows get filmed there, so he's kind've close to being a reality star.

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