Thursday, June 17th, 2010
29

Types Of Hummus Exist That You May Have Wished You Didn't Know About

hummus"In 2000, Holy Land introduced hummus flecked with jalapeño. More recently, the company, which makes about 100,000 plastic tubs of hummus each month for the Midwest market, rolled out guacamole-flavored hummus. By August, its blend of hummus and peanut butter will hit the shelves. 'That one is for my daughter, Noor,' Mr. Wadi said. 'She didn't think she liked hummus. Then we stirred in peanut butter.' Other companies are also taking liberties with hummus. In Somersworth, N.H., the Crazy Camel company makes six varieties of dessert hummus, including a blend of chickpeas and cocoa it calls chocolate mousse hummus. In North Carolina, Good Health Natural Foods of Greensboro makes Humbles baked hummus chips in four flavors, including one with feta."
-In case you missed it yesterday… (I didn't see it til last night), the story in the Times' Dining Section about Majdi Wadi's Holy Land hummus company changing the traditional Middle-Eastern staple into "an American product," is worth reading. Besides the entertaining disgustingness above, it offers a good look at the workings of an industry that has expanded 65-fold in the last fifteen years, and also, a refreshingly apolitical depiction of Arab-American family life. And if you'd like to watch the video cited at the end of the story, "Hummus: The Rap," by Youtube user GoRemy, here it is!

29 Comments / Post A Comment

cherrispryte (#444)

LEAVE HUMMUS ALONE!

HiredGoons (#603)

srsly.

saythatscool (#101)

I'm not gonna sit here having some sort of Pita Party with you Dave over the sad state of hummus.

Wait, chocolate mousse hummus? Ucch! In the immortal words of my Aunt Ketseleh, "I wouldn't give that chaloshes to a chazer!"

This is like when you people started putting blueberries, then bacon, in bagels. It can only lead to evil. Mark my words.

Keep Hummus Savory!

boyofdestiny (#1,243)

Sad that so often, making something into "an American product" = making something gross.

This is exactly what I thought of – all the horrible bastardizations of bagels. So wrong. There ought to be a law against this sort of thing.

"Somersworth, NH" can blow me on Main Street in south Paterson, NJ, right in front of Al-Basha.

Margaret Monroe (#5,583)

I was going to say, "What about pizza?" until I remembered that there were parts of this country where Provel, a "cheese product," if I'm not mistaken, was considered edible.

petejayhawk (#1,249)

OH GOD PROVEL YUCK.

boyofdestiny (#1,243)

Just looked up what Provel is. Unfortunately, some things can't be un-looked-up.

I had to look it up too. I love that this is part of the Wikipedia entry: "Although popular in Saint Louis, this cheese is considered disgusting by most other people in the world."

boyofdestiny, or deep frying it.

Art Yucko (#1,321)

IMO'S PIZZA.

faustbanana (#653)

My first Provel experience – eating Imo's while drunk and stoned – was less barf-inducing than I expected. It all depends on whether or not you were fond of grade school cafeteria pizza.

NicFit (#616)

I do like the Sabra one with the spicy red stuff in the middle. As for the rest…

SpyMagician (#2,024)

Perfect to spread on your Cinnamon Raisin bagels!

Also folks, Sabra uses HFCS in their Hummus as well. Seems like America likes creamy goop.

Rebecca (#3,032)

The regular one is HFCS-free, but makes up for it by getting more than 3/4 of its calories from fat (which is why I think it is so creamy?).

MollyculeTheory (#4,519)

I vote for hummus with a succulent core of gummi bears.

LolCait (#460)

Hummus? I don't even know us!

[eerie carnival music in the distance]

RocketSurgeon (#1,632)

Not so sure about the other flavors, but I'd definitely eat a hummus chip with feta. Even though I'm not sure what it is.

Astigmatism (#1,950)

In case anyone's looking for me, I'll be hiding in the back at Tanoreen, barricading myself from the outside world with a wall made of stuffed grape leaves.

cherrispryte (#444)

Here is a tip for people living in the District of Columbia or Northern Virginia:

The Perfect Pita has the best damn hummus in the entire world. Find it. Eat it. You will thank me.

HiredGoons (#603)

I'm actually surprised I didn't see this coming.

HiredGoons (#603)

though a shanda, it is.

synchronia (#3,755)

To be fair, if you're making hummus from scratch, peanut butter is a moderately acceptable substitute for tahini if you can't find any. (But you really should try.)

Sean Peters (#5,629)

I was gonna say – tahini and peanut butter aren't THAT different. Now, "chocolate mouse hummus"? Just…no.

A.R. Chrisman (#2,964)

What else are the people of the Midwest supposed to eat to feel cultured and worldly?

Each other.

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