Local Newspaper Will Now Mail Printed TV Listings To Your House
For just $2.99 a month, the Los Angeles Times will now deliver to your home a weekly 44-page tabloid-format TV news section, the TV Times. What's in it? TV listings, mostly! "24-hour daily grid listings spanning morning, afternoon, primetime and late-night programming, four pages of alphabetized TV/cable/satellite movie listings, a full-page cover story, a TV-related crossword puzzle, episode highlights and synopses, and a dedicated sports programming page." This is it! Someone has finally figured out the business model of the future! Okay, I'm being sarcastic, and that's rude. I hope the ad space makes them money! With the LA Times entertainment site's web traffic down from over 21 million views a month last September to just over 11 million this May, they're gonna need it to create all the revenue they can.
How much do they want for weekly nude pics of Doug Frantz? And can I have them via DHL?
If there is a Marilyn vos Savant column in it, I'm in.
It's nice to know that almost limitless personal intelligence can land you a cushy gig solving puzzlers in the Sunday insert, isn't it?
Maybe they can roll this out into some kind of national magazinededicated to TV grids.
VHF and UHF?
Finally, newspapers are realizing who their bread and butter audience: old people who can't work the tv guide channel.
Or zap2it.com.
"People want information they can hold in their fingers. At least we're going to pretend they do."
So, those 24 hours are sequential then. Got it.
Now if they could just turn the Sunday funnies into a direct mailer too, they could finally dispense with all that junk "news" content that no one reads anyway.