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The Secret To Economic Recovery: A Corporate Sponsor?
"This recovery is going to look like the Nike swoosh."
-Timken Company CEO Jim Griffith, who pontificated about his "hopeful but cautious" outlook for the American economy to Reuters. Griffith, whose company manufactures bearings and alloy steels and other associated items, was referring to the "gentle curve" presented by the omnipresent logo. But really, why not take this idea further and have Nike (current market cap: somewhere in the $37 billion range) lead the way in recovery-related investments — and then brand the effort with their trademark swoosh? It would make for some great brand association, not to mention that it would boost consumer confidence like nobody's business.
Year of the Nike LiveStrong Lunarglide+
Can I get my life to be sponsored by Hendrick's and Adderall?
I am more of a Maker's and Klonopin man, myself, but I think my recovery is going to look more like the bat symbol.
Let's face it. The economic recovery is gonna be much more like the Crystal Pepsi campaign than anything else. Which is to say, "Right Now."
Just as long as it doesn't look like Redi Kilowatt.