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The Ever-Gulping Ouroboros Of The "Haul Video"
"When is it going to be enough stuff? When are we going to have enough?"
-Vancouver hairdresser and "haul video" star Teresa Ulrich, one of the women profiled in Tricia Romano's look at the economics behind the improbably popular clips that detail recent shopping binges and other fashion acquisitions by young women all over the globe. You may not be surprised to learn that some of the featured companies sweeten the pot of "free stuff" with cash donations, some of which are under the table! Which would seem to make the answer to Ms. Ulrich's question "never, or at least until the marketing budgets of every company in the world dry up."
What she doesn't point out is that, since she lives in Canuckistan, she's not bound by the disclosure rules of the US. What's interesting is, she is more impartial and fair than the ones who are bound by law to be. I love that she got sent a dress, got harassed by the company to give it a positive review, and just destroyed it in her review.
I got some shoes sent out of the blue (gotta love working for shoeblogs.com!) and am looking forward to the forthcoming gravy train. This has to be the start of a trend, right?
Oh great, another internet wormhole opened, see you in like 4 – 5 days.