Tuesday, March 23rd, 2010
5

Imagine A Day When Your Medical History Could Be In One Secure Place, Easily Accessed By Your Doctors, Who Could Collaborate More Effectively And Embarrass You In Front Of An Auditorium Full Of Strangers

It took me a few times watching this G.E. commercial to realize that they were saying that an easily accessible database for sharing patients' medical history was a good thing. It's confusing.

The patient is clearly uncomfortable, sitting there in his underwear, before an audience of authority figures he didn't originally know was there. It's sort of a nightmare, right? A common one. All these people are watching me. They have all this information about me! My smoking habit, the glandular disorder, the time I thought that heat rash was skin cancer. What about IBS? Or venereal disease? Or that time I got that thing stuck in that uncomfortable place?

And now everybody's talking about it! Doesn't this ad tap into the very insecurities that makes people reluctant to share important information with their doctors in the first place? Not to mention what the tea-partiers will think, now that the death-panel bill has passed. I mean, I think that this kind of technology is good. But I worry that this ad sends the opposite message. It's like a paranoid drug fantasy come to life. Give me my pants back. I have to get out of here.

5 Comments / Post A Comment

conklin (#364)

There's a rule these days that ALL ads have to make their product look as bad as possible, or at least heavily imply that only morons would use the product. It's "funny."

Oh, Jesus. The worst fucking way to explain what is a more or less good idea. Look, here in Spain, for example (and it happens in other European countries) you see a doc, they send you to do whatever test, you do do the test and pick up the results yourself. Then you go see doc 2, like the specialist, who has no idea why you are there, and is dependent on YOUR description of your problrem AND your consult with your internist. They then send you for more tests, you pick them up yourself, you see another doctor…etc. they're just starting to get this together, but it really sucks still and often leads to overmedication, for example.
However, I don't pay for it, apart from my taxes. I'll take disorganized medicine for peanuts over that which costs a year's salary.

Oh, and for example, Spanish oncology treatment is about the best in Europe. I may wait forever for surgery to remove a benign mole, but real cancer is treated pretty fast, and very well.

Hirham (#1,709)

Same sort of problem here in England. The thing is that the company hired to centralize the records is billions over-budget, years late, and seem to be making a mint. I guess tea-partiers would seize on it as the big problem with social medicine; for me, I can guess why GE would like a piece of this pie.

johnpseudonym (#1,452)

I often have dreams where I am on a stage with my pants off in front of an audience. They are always clapping so I have no problem with this ad.

ow that hurt (#3,919)

And I have dreams of seeing Britney Spears' anal warts on thesmokinggun.com!

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