"'Yotta', 'zeta', 'exa' and 'peta' could now be joined by a new number prefix, the 'hella', if a physics student from University of California, Davis, gets his way. Austin Sendek has started a petition on the social networking site Facebook to establish a new, scientifically accepted prefix for [10 to the twenty-seventh power] (that is 1 followed by 27 zeroes, or 1000000000000000000000000000).... 'Hella' comes from Californian slang for 'very' or 'a lot of'. Sendek says that by accepting the term the SI system can 'not only rectify their failing prefix system but also honor the scientific progress of Northern California.'"

YOTTA! YOTTA!
[sic]
But why isn't there a "wicked" prefix? Bean-town must be pissed.
I prefer the more precise 'shitloada' prefix.
If I inform someone that I'm hella hungry, and am smugly asked, "You are 10^27 hungry?" I'm heading out 80 with a machete.
Look kid, nice try, but those stuck up assholes refused my suggestion of "kabillion" for 10^27. What makes you think they're going to accept surfer slang?
Skater slang. No one surfs in Oakland, except on rivers of blood.
That would be hecka tight!
In Texas, it will be referred to as "heavena-"
um, Northern California slang, please.
THANK YOU. East Bay reprazent.
This sounds OK, but the corresponding 10^-27 prefix would have to be "hello-". Hellometers. Hellograms. And tiny, tiny LOLcats measured in Hellokitties.