Friday, March 5th, 2010
48

America's Endless Eggo Shortage Still a Very Quiet Crisis

UMI did not know there was a shortage of Eggos in America, but I would imagine this means huge swaths of the country are starving, unable to procure their own salt-sugar cardboard products as a replacement. Apparently this has been going on since November, when two of the nation's four Eggo plants shut down. (At one, in Atlanta, an employee was touching his mustache and then not washing his hands. Eww, your Eggos have mustache in them!) In any event, as this picture clearly shows, not all the existing Eggos have been consumed in America yet, despite hilarious signs to the contrary, so I guess run out and get your mustache-hair breakfast products. (Though really, what "inconvenience" could said shortage really cause? The inconvenience of not eating GARBAGE?)

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48 Comments / Post A Comment

johnpseudonym (#1,452)

Eggo cogito, ergo scrumptious.

ljnd (#86)

I took my kid to the Wafels & Dingus truck a couple weeks ago. Now she's spoiled for life, and I can rest easy knowing that if she's going to have moustache in her waffle, at least it'll be a yummy waffle and a cute Belgian guy's moustache.

Matt (#26)

You are not playing fair at all. That is two Parenthetical Asides of the Day in ONE POST.

NinetyNine (#98)

What exactly is so garbage-y about Eggos? Aside from what you need to put in homemade waffles, they mostly contain vitamin additives. You can say 'ooh, sugar', but since everyone drowns waffles in syrup, I don't really think you can get on your high horse about sugar content.

Processed foods are mostly nasty, but processed versions of foods that pretty much have no nutritional benefit aren't much worse for you. Have you ever looked at the ingredients in Lays? Here is the entire ingredient list: Potatoes, Oil, Salt. That's it.

Shit, the Wafels & Dinges waffles come in a box. We're talking about fucking waffles: sugar and flour, cooked with butter and then covered in more sugar.

jolie (#16)

Oh honey. Choire can get up on his high horse about ANYTHING food related. Don't underestimate him.

dailyny (#3,326)

I will make waffles by cooking sugar and flour in butter the next time I'm passive-aggressively telling a sleepover date that I'm displeased with him.

NinetyNine (#98)

Yeah, but this just smacks of insipid Pollanism. Why don't you poor/dark people have better taste! Don't you know a 99-cent meal is bad for you, and worse, exposes your failure to become a gourmand on a minimum-wage salary?

HiredGoons (#603)

Whenever I go home to visit my mother makes whole wheat waffles from scratch, with fresh strawberries and blueberries and jam that our neighbor makes and Vermont maple syrup from the sugar house down the road.

Trust me, they're better than Eggos.

kneetoe (#1,881)

You really shouldn't be eating those Lays, they're bad for you.

kneetoe (#1,881)

Clarification please: is "insipid Pollanism" a subset of Pollanism or the only variety?

Abe Sauer (#148)

@99: 520 mg of sodium is, I believe, at least double if not triple what homemade versions would contain.

NinetyNine (#98)

@hiredgoons — and my Mom makes "homemade" pancakes and they are great, but like Doree's latkes, they also make sense economically. Wafels & Dinges people charge $2.50 per waffle.

Of course there are 'better' versions of most foods. In some cases, you can make the argument that the better versions are roughly the same cost and don't require a large time commitment. If you find some of those examples, then write a column. But there is no reason to argue about waffles because they are basically eating cake for breakfast, and the 'ooh, my kid will never want sugar again after a visit to the Brooklyn Flea' is a annoying as people who spend hours arguing about cupcakes. A great cupcake is great, but a mediocre cupcake is pretty good too. Sorry, I just don't buy the subtle effects you can accomplish with a food product that has such a high proportion of sugar in it.

@abe: yeah, maybe it will sop up 2c of heavy cream

NinetyNine (#98)

don't know what happened to that link: here, homemade Belgian Waffles: http://www.cooks.com/rec/view/0,1654,138191-243199,00.html

Abe Sauer (#148)

Um, sure, you can put cocaine and agent orange on them too to make a point but a general waffle recipe clicks in at less then 1/3 the sodium.

NinetyNine (#98)

Y'all run around the midwest touting homemade waffles as a healthy food option? I don't think Kellogg's is going to be your downfall.

Abe Sauer (#148)

Why? Y'all run around the northeast making untrue claims based on assumptions? Um no. I was merely pointing out that there is something "so garbage-y about Eggos" when compared to "what you need to put in homemade waffles."

Abe Sauer (#148)

Oh yeah, let's just use internet research to do this to death.
Eggo, 70 g: 430mg of sodium
www2.kelloggs.com/ServeImage.aspx?BID=39040&MD5=8ec4d821ed98f75be7b5ec9c6aca93ab

Recipe, homemade waffles, 60g: 139 mg sodium
http://www.caloriecount.about.com/homemade-waffles-recipe-r33437

Oh , and look, a lot of the internet is wrong because, surprise, other people who actually cook alot seem to think Eggo waffles aren't exactly made from "what you need to put in homemade waffle."
http://www.ochef.com/988.htm

But, you know, they're certainly wrong too.

KarenUhOh (#19)

Here again is government regulation interfering with free movement within the Market. The manufacturer is simply making it easier for you, the consumer, to leggo of your Eggo after you've eaten it.

NicFit (#616)

Oh, man you beat me to the "leggo".

Screen Name (#2,416)

Fortunately, there's no shortage of frozen contamination-flavored contaminants. Add a side of fried contamination, two slices of contaminated butter-smeared contaminants, a little contaminated maple contamination and you've got a perfect balanced breakfast to start the day.

dailyny (#3,326)

What on earth is Roche Brothers? What a strange, big land we live in.

Bittersweet (#765)

Mass. grocery store. Choire, are you in Boston?

David Cho (#3)

You really just don't get it.

NicFit (#616)

Leggo my Eggo. Ha, first!

is this where i can post about how i sometimes eat still-frozen eggos? they just taste better that way sometimes.

maebefunke (#154)

Holy shit, you just encapsulated like half my childhood in one comment.

Bittersweet (#765)

Add eating uncooked ramen noodles and it's the other half for me…

Scoff if you must, jaded hipster. But around these parts I hold much admiration for the miraculous thing called Eggo. Eggo waffles got this household through the terrible twos. And I expect, if we live to the end of this month, the horrific threes. Nothing calmed the offspring's incomprehensible tantrums as efficiently as the promise of the processed bliss of an Eggo. For that I shall be forever grateful!

katiebakes (#32)

Do they still make Eggo Minis? Those things were bonkers!

gumplr (#66)

Mini anythings = bonkers, really.

My continuing grail search involves mini-Ritz crackers sans either peanut butter or cheese spread. They are impossible to find.

jfruh (#713)

On a similar note, has anyone else noticed a shortage of the breaded chik'n patties from Morningstar Farms? None of the stores around here have had any in weeks, and the Boca versions are NOT acceptable substitutes!

Magister (#1,444)

I haven't noticed a shortage of the patties, but I haven't done a lot of looking. I know that lately around here in the Midwest, the Morningstar section has been a little bare, but at least the patties are still listed on the website, while the Corndogs have completely disappeared.

Note: Myself and one of my kid like the patties, while my wife and the other kid aren't big fans, so we don't buy them nearly as much as the other products.

BoHan (#29)

Hell yes. I am on a desperate search for Morningstar Corndogs. They are the perfect diet snack. Where did they go? This requires investigative research by Henry Blodget.

Magister (#1,444)

After a couple of months hoping they'd show, I checked the website and I don't remember if they were gone the first time, but by the time I tried again, I couldn't find them anywhere.

Magister (#1,444)

I had heard the thing about one plant closing for repairs and the other due to flooding, so I stocked my freezer full of Eggos back in the fall only to find that since it was just certain plants, the Nutragrain ones have remained available.

Of course they haven't been on sale for a while, but my kids and their lazy Dad are happy.

Rod T (#33)

I'm just here to see if Cho or Choi counter-argued first. Cho is king bottom-feeder this time it seems.

Rod T (#33)

Oh, and? THIS: http://www.waffle-recipe.com/recipes/belgian-waffle-recipe/

A friend bought the Cuisinart WAF-4B Waffle maker and made Bacon Belgian Waffles. They were fifteen kinds of gorgeous.

portmanteautally (#1,015)

Bacon IN THE WAFFLES??? Need details, please. The weekend is coming!

RonMwangaguhung (#3,697)

Now what will I eat with chicken?

bong hitler (#3,233)

I'm more concerned about how the majority of our nation's vital frozen waffle supply is controlled by just two factories, both owned by Kellogs. Where's the outrage? This is how they take our freedoms away, one frozen waffle at a time.

No one's commenting on the part about the mustache? Really?

Bittersweet (#765)

I'm pretending I didn't read it in the hope that Trader Joe's waffle makers don't have mustaches. Ignorance is bliss.

Atencio (#399)

Between this and the "I still haven't seen Avatar" post, The Awl is doing wonders to reinforce stereotypes of liberal smugness. Thanks a lot, jerks.

Magister (#1,444)

Apparently Choire doesn't do grocery stores or the frozen food aisles, otherwise, I'm sure he would've noticed the sign before now.

Aaaand there goes Cho's chance of landing Kellogs' filthy advertising lucre.

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