"Advertisements are capable of bringing forth feelings so unpleasant that we're compelled to eliminate them by whatever means possible."
-Indiana University marketing professor Adam Duhachek discusses a new study showing that PSAs using "guilt or shame to warn against alcohol abuse can actually have the reverse effect, spurring increased drinking among target audiences." And how! Just reading about this study makes me want a drink, like NOW. [Via]
Thursday, February 25, 2010
10
More horrid Anti-Sex Ads. Many more.
wya aheda if you
I am buying rubber gloves at Jewel this afternoon!
"This is your brain on drugs" was my trigger for smoke spliff/fry eggs/smile.
has there been even one anti-smoking psa that even briefly mentioned how much healthier you feel after just a few days of no cigarettes? like, you know what, we're probably better off not mentioning the positive side of overcoming addiction: more finger amputations!
I'd like to feed Professor Ass Pucker to a grizzly bear. Saw he created the ads for this scientific study himself. I'll take a double bourbon right now.
Whenever I see those talking-baby eTrade commercials on TV, I am indeed compelled to eliminate them by whatever means possible. I can only assume that eventually that's going to mean full Elvis-mode.
Industry funded PSA's are secretly psychologically tested to be as ridiculously counter-effective as possible. I piss my pants laughing at those "Talk to your kids about drinking. They do listen." ads.
everytime i see that natalie merchant themed ad for the humane society i kick my cat.
and it's well known that if you kick a cat, you'll lose your hat.
seriously, this is the only post where the tag 'Could really Use A Strong One' applies?