Paula Morton, the blog author, has written a book about the tabloids, which she tells you in her piece, and which is cited again at the end.

She, or someone writing a book about her, writes:

"The consumer-driven, under 35 crowd are very aspirational and don't want to be associated with what their parents/grandparents read and want something glossy and slick that appears to be less trashy than the classic tabloid. Appears to be is the optional word," says Steven LeGrice.

"Someone writing" is the optimal word.