http://www.theawl.com/ Be Less Stupid Tue, 15 Dec 2009 05:49:39 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-46963 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-46963#comments Tue, 15 Dec 2009 05:49:39 +0000 alkion http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-46963 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-46963/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-40147 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-40147#comments Fri, 20 Nov 2009 23:14:25 +0000 Gordon Woolf http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-40147 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-40147/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39748 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39748#comments Fri, 20 Nov 2009 10:51:55 +0000 Buster http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39748 in circ revenue in 2002 and $160 million in ad revenue! That's adorable. If that were true, all of TIME's reporters and writers and editors would be driving around in chauffeured limos, like, well, like Conde guys. For each of the magazines above, what you're looking at the gross number of subs, multiplied it by the "list" price of a subscriptionâ€"which no one has ever paid in the history of TIME or any other magazine. Likewise, "ad pages" uses the same retardo-math: The number is derived from counting up the number of pages sold by the "open rate" bullshit number that no advertiser ever pays. Subs, and ad pages, are variably priced and the numbers in this chart are not real. Not even, I should add, directionally real since you might increase the price of an ad page, sell fewer of them, but make more $$$. )Don't laugh: It happens.) That said, yeah, duh, print is taking a pounding. But this is nothing more than a really pretty diagram, full of the sound and fury of an idiot, signifying nothing. No offense to Awl. Which I love. Carry on...]]> in circ revenue in 2002 and $160 million in ad revenue! That's adorable. If that were true, all of TIME's reporters and writers and editors would be driving around in chauffeured limos, like, well, like Conde guys. For each of the magazines above, what you're looking at the gross number of subs, multiplied it by the "list" price of a subscriptionâ€"which no one has ever paid in the history of TIME or any other magazine. Likewise, "ad pages" uses the same retardo-math: The number is derived from counting up the number of pages sold by the "open rate" bullshit number that no advertiser ever pays. Subs, and ad pages, are variably priced and the numbers in this chart are not real. Not even, I should add, directionally real since you might increase the price of an ad page, sell fewer of them, but make more $$$. )Don't laugh: It happens.) That said, yeah, duh, print is taking a pounding. But this is nothing more than a really pretty diagram, full of the sound and fury of an idiot, signifying nothing. No offense to Awl. Which I love. Carry on...]]> http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39748/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39703 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39703#comments Fri, 20 Nov 2009 06:52:28 +0000 Lionel Mandrake http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39703 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39703/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39606 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39606#comments Thu, 19 Nov 2009 16:16:01 +0000 LondonLee http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39606 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39606/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39564 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39564#comments Thu, 19 Nov 2009 15:21:23 +0000 jfruh http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39564 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39564/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39542 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39542#comments Thu, 19 Nov 2009 14:42:02 +0000 HiredGoons http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39542 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39542/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39527 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39527#comments Thu, 19 Nov 2009 14:18:43 +0000 iplaudius http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39527 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39527/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39522 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39522#comments Thu, 19 Nov 2009 14:13:02 +0000 Choire Sicha http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39522 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39522/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39521 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39521#comments Thu, 19 Nov 2009 14:12:50 +0000 atipofthehat http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39521 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39521/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39518 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39518#comments Thu, 19 Nov 2009 14:02:00 +0000 NinetyNine http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39518 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39518/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39516 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39516#comments Thu, 19 Nov 2009 14:00:37 +0000 NinetyNine http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39516 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39516/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39509 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39509#comments Thu, 19 Nov 2009 13:51:24 +0000 kneetoe http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39509 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39509/feed 0 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39508 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39508#comments Thu, 19 Nov 2009 13:48:38 +0000 LondonLee http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39508 http://www.theawl.com/2009/11/a-graphic-history-of-magazine-income-over-the-last-decade#comment-39508/feed 0