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Thursday, October 1, 2009

6

Nasty Australian Yeast Pate Searches For Less Stupid Name

iWasn'tThinkingKraft's Vegemite iSnack debacle has resulted in the company's decision to withdraw the name-but not the horrific product-and hold yet another competition to choose a moniker. While suspicious minds are already suggesting that "Kraft deliberately chose an utterly rubbish name to provoke outrage and great exposure for the new spread," the company has denied that rumor, claiming that they really are just that stupid. Relatedly, here's a look at some other iconic Australian brands receiving similar treatment.

6 Comments / Post A Comment

ADRIAN
ADRIAN (#1,676)

This wall-to-wall Vegemite coverage is an obvious attempt to pander to a certain billionaire Australian financier with a penchant for buying up cash-strapped media outlets...

josh_speed
josh_speed (#97)

I am acknowledging the hypocrisy of me eating about a pound of chunky brown miso paste [in soup, in cooking]a year, yet being straight-up horrified of this Vegemite business.

NicFit
NicFit (#616)

Love marmite. Never tried the Aussie version.

Kataphraktos
Kataphraktos (#226)

The packaging makes me wonder if hey added mayonnaise, caramel or koala spunk to the mix.

kitten_witawip

They should name it Toe Jam so people will know what they are buying.

HiredGoons
HiredGoons (#603)

iSnack therefore iAm.

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