Kraft's Vegemite iSnack debacle has resulted in the company's decision to withdraw the name-but not the horrific product-and hold yet another competition to choose a moniker. While suspicious minds are already suggesting that "Kraft deliberately chose an utterly rubbish name to provoke outrage and great exposure for the new spread," the company has denied that rumor, claiming that they really are just that stupid. Relatedly, here's a look at some other iconic Australian brands receiving similar treatment.
Thursday, October 1, 2009
6

This wall-to-wall Vegemite coverage is an obvious attempt to pander to a certain billionaire Australian financier with a penchant for buying up cash-strapped media outlets...
I am acknowledging the hypocrisy of me eating about a pound of chunky brown miso paste [in soup, in cooking]a year, yet being straight-up horrified of this Vegemite business.
Love marmite. Never tried the Aussie version.
The packaging makes me wonder if hey added mayonnaise, caramel or koala spunk to the mix.
They should name it Toe Jam so people will know what they are buying.
iSnack therefore iAm.