The "Hut" (remember they dropped the "Pizza"? So if the Sunglass Hut jumps onboard, seeing as "sunglasses" are "too seasonal," it's gonna get awesome) has enlisted Jim Breuer as its new face, airing TV spots about their stuffed crust pan pizza with a side of 3lbs of pastascaryscaryglugglugphlegm.

This definitely serves the brand's core competency of catering to those who order from the Hut to eat at home after they move the vanilla Dutch Masters bluntguts from the coffee table while they watched the season premiere of ABC Family's Greek.

But this talented actor and comedian whose credits include seminal weedhead classic Half Baked when coupled with the SO NOT convincing fake "behind-the-scenes" viral videos is making the otherwise agreeable and generally happy smokers feel reflective and a little uncomfortable. "I saw him doing stand up when I was in college," says one, now the web editor of a reputable magazine. "I mean, he was the man." Henceforth, the Hut should return to using Nobel peace prize recipients for their ads if they'd like to continue moving weight.