The team behind "People of Wal-Mart," a site I don't really love, have come out of the closet, revealing themselves to be two brothers (Adam and Andrew Kipple) and a friend (Luke Wherry), who hail from the greater Pittsburgh area and currently live in glamorous Myrtle Beach, South Carolina. The brothers explained the site to CNN.

[Andrew Kipple] denied complaints that the photos — many of which attract a string of snarky comments from readers — single out people because they are poor or unattractive.

"If you make a bad decision on what you're going to be out in public wearing, that's what we're looking for," he said. "If you're 400 pounds, you shouldn't be wearing nothing but a pink tube top. Even if you shop at Goodwill, wherever you go, the shirts they sell have sleeves and they have your size."

Adam Kipple, who works as a Web designer for a marketing firm, said he and his brother are frequent Wal-Mart shoppers themselves and that, in a way, their site could be boon to the shopping chain.

"People [who send e-mails wanting to take pictures] say, 'I haven't been to Wal-Mart in years, but now I have a reason to go,' " he said.

They are young (early 20s) and apparently heterosexual, so basically given where they live, on average, in about ten years, they are going to look like the people in the photographs that they are currently holding up to mockitude, so I can't really bear them any ill will. Prematurely fat and balding comes early for most straight people! So sad.