Psychologists in Amsterdam performed a series of experiments which "demonstrated that love makes us think differently in that it triggers global processing, which in turn promotes creative thinking and interferes with analytic thinking. Thinking about sex, however, has the opposite effect: it triggers local processing, which in turn promotes analytic thinking and interferes with creativity." The study also claims that feelings of love produce a "halo effect"-in which one is prone to see only good qualities in the object of affection-that extends beyond that of the beloved to inanimate objects (e.g., "That is one fine light fixture!"), while an emphasis on sex results mainly in an obsession with ass-tautness.