Digging deeper into the numbers we mentioned earlier, and in keeping with the intolerable suckiness that is the year two thousand and swine A.D., the Audit Bureau of Circulations report for the first half of this ugly year shows that fashion magazines were hit extra hard on the newsstands, mostly because everyone thinks the new sculpted platform heels for fall are ugly and the industry is fraught with frail people. Or were they?

Single copy sales of W magazine? Down 21%. And from 2007 to 2008, they were already down 10%. (A year ago, Vogue was down almost 15%; this year, only down 3%!)

Yet The Week, a magazine that collects and reprints news of the, um, well, last week, is up 131.3% at the newsstand over last year. This means that the print magazine that is basically an RSS feed can say they are KILLING it.

Though it is because their readers have no RSS feeds. The median age of a Week subscriber is 52.

Oh, but wait-when you look at the actual numbers, something else becomes clear. How many people buy The Week on the newsstand? 4,209. Yes. As opposed to Cosmopolitan, at 1,616,908.

So, basically, 384 people buy Cosmo for every one person that buys The Week.

Still, this trend good news for my coffee table book of the Twitter public timeline that I will self-publish and eat off forever.