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Wednesday, August 26, 2009

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Understanding The Press Event: Nick Jonas Is Against Diabetes

FANSThe month of August in Washington, D.C., is dominated by uneventful fare with the most noteworthy happenings going down outside of the beltway. Perfect timing, then, for an adorable celebri-teen to show up and maximize media exposure for his pet cause. The photogenic subject in question was Nick Jonas of the pop group the Jonas Brothers. This week, he took to a much smaller stage than he's used to at the National Press Club to promote awareness for Type I Diabetes. There, like out of some cruel joke, a soft, moist chocolate cake was present at each table.

Even more conspicuous, however, were the dozens of fidgeting tween girls with their camera phones competing for lines of sight against professional photographers. At one point the National Press Club President Donna Leinwand had to remind the guests that only "Professional members of the press" are allowed to kneel in front of the podium to take photographs.

All in all, it was a good event for those with Type 1 Diabetes, as Nick's charity received a $100,000 donation from Bayer AG subsidiary, Bayer Health Care.

BAYER'S BOY

One might be suspicious, however, that this may be an act of image polishing on the part of Bayer. Last November, the firm was forced to make a settlement payment to the tune of $97.5 million, after a U.S. Department of Justice investigation for running a kickback scheme with 11 separate diabetes suppliers to convert patients to Bayer products. The payments for patients that Bayer was making were disguised as "advertising" payments, the Justice Dept. said.

Just another wholesome day in the books for Nick Jonas before he flies to Canada to film Camp Rock 2 for that other child-friendly corporate behemoth, Disney.

Photos by The Washington Times' Liz Glover. Colin Sweeney is a writer in Washington, D.C. You can reach him at Colin @ The Awl.

3 Comments / Post A Comment

resipsaloquacious

Who knew Mark McGuire liked boy bands?

wiilliiaamm
wiilliiaamm (#225)

Head cock to the side.....eyes squint...I lean closer to the screen and I stare while mouthing silently the question: "what is he, this Nick Jonas"?

Liquid
Liquid (#546)

LIZ GLOVER'S AWESOME.

...just sayin'...

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