Want to advertise on this year's Super Bowl but not sure if you can afford it? Why not make an offer to CBS and see if they bite? Ad Age reports that, rather than setting a fixed rate, "the network's ad-sales staff has instead told buyers it's willing to create customized ad packages around the event, then work together to determine a value." Which is good news for us: We're looking to do a 30-second spot where the cat jumps up and down on my keyboard while a scantily-clad Choire explains our editorial vision, set to the music of Pill's "Trap Goin' Ham." We're willing to pay upwards of forty dollars. Does that work for you, CBS?
Monday, August 3rd, 2009