Well of course I think U2 is overrated, their longevity having now earned them a spot in the consensus rock pantheon that the quality of their music never would have otherwise. But to give credit where it’s due, they have made some great music (“One” is about a well-crafted a pop song as you get, I think.) And Bono puts his money (or, well, other rich people’s money, probably… but he puts his time and effort) where his mouth is when it comes to trying to make the world a better place. He’s a force for good. Fine.
But this new BlackBerry commercial that’s running every ten minutes on TV is burning through my goodwill fast. (I won’t even put it up here. You’ve surely seen it more times than want to, right? Here’s a link, if not.) Man, that is some crap, paint-by-the-numbers U2. All ringing high-notes guitar and bombastic melody and premature ejaculation. Even worse is the lyrics: “Every generation has a chance to save the world…” Yes, yes, we know, we know… Something something something and then: “I know I’ll go crazy if I don’t go crazy tonight!”
Yulch. If you’re going to go crazy either way, couldn’t you save it for a night when we don’t have to watch you bathed in sparkles and confetti or whatever, with the stage light reflecting off your futureman shades? Could you give us a break? It’s been a long summer.