July 14, 2009

The Gilt Groupe: Online Discount ADHD Man-Cape Speed-Shopping

by Choire posted @9:47 AM

PAPAL FAGGOTRY"I logged on at 12 sharp, and I actually was able to place a summer dress and a sweater that I really liked in my cart. I was told that the items would be held for ten minutes while I continued shopping…. Only after I had completed the transaction did I realize what an ingenious strategy the Gilt Groupe employs. From the minute the sale begins, there is this pressing time constraint and all your most primal hunting/fighting/dominating instincts start coursing through your veins and I found myself in an absolute sweat as I scrolled through the items looking for something, anything that wasn't sold out, and that would actually fit me. Of course when my tie-died peasant skirt and weird asymetrical sweater arrive, it will be hard to recall the great sense of joy and triumph I experienced when purchasing them."

 
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12 Comments / Post a new comment

  1. KarenUhOh [#19]

    Superman buys his capes in ten seconds.

  2. sauer [#148]

    I hate to be "the NPR Guy" but this is interesting in relation:"Ever wonder why you'll snap up a sweater "marked down" from $150 to $50 but pass up the very same sweater selling for "full price" at $50? Or why you'd prefer to pay more for an item than witness someone else pay less? Ever wonder why your own closet is cluttered with ill-fitting shoes and T-shirts in unbecoming shades? As we will see, science has the answer."
    http://www.npr.org/templates/story/story.php?storyId=106431468

  3. zidaane [#373]

    If only the grocery store employed these methods…

  4. giovanni [#224]

    I have the same strategy towards orgasms.

  5. Clare [#516]

    Gilt Groupe, ideeli, and their ilk would be cooler if it didn't take three weeks for your items to arrive.

  6. BadUncle [#153]

    Note to self: buy more clam diggers, huaraches and mylar nippled alter vestments for Clown Day.

  7. rod_townsend [#33]

    Well, if no one else is going to do so, then let me. I NEED MORE CAPES!!!

  8. Mackle [#446]

    So this is from the Vatican's Fall collection, no?

    Reminds me of Bacon's Pope Innocent X but with less of a goth overtone.

  9. rod_townsend [#33]

    Also: confession? I knew that was Thom Browne without even looking it up to confirm. This makes me, how do you call it, "socially aware"?

  10. kitten_witawip [#99]

    Does anyone know if there is a matching miter?

  11. cynicalidealist [#1120]

    Gilt = eBay + Great Recession Schadenfreude

    Conspicous consumption is bad; closeted, good.

    What always amazes me is the skorts (and, yes, capes) that are sold-out ASAP. Are they Trojan Unicorns?

    I've made one purchase in a year: a Marc Jacobs tux. For about the price of a rental.

    BTW: The waitlist is how I got said tux. WAIT for it to sellout if you're on the fence. Delayed gratification is the new instant gratification.

    Site is shaping up nicely, BTW.

    -C.I.

 

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