Miracle Whip is not your parents salad dressing/sandwich spread. Like Subaru and social media before it, Kraft's lower-fat emulsion of eggs, vegetable oil and "one-of-kind spices" has gone punk rock. Initially launched on Facebook, this new commercial is called "Anthem," and in it, young people partying in a forest refuse to "blend in" and won't "tone it down," choosing instead to toast the alternative nation with bowls of potato salad raised high. (Apparently, the folks who made the commercial were having similar fun in the editing room. Because the stuff seems to have been spilled on the tape and smeared around with tissue paper. Which is kinda gross.) Kids today!
Thursday, July 2, 2009
14
"Mayonnaise-colored Benz, I push miracle whips."
Choire promised EXPLICATION. I demand an apology.
I'm writing a secret blog, just for you, that explains everything. You should go look for it!
I've got yer potato salad right here.
I think the most annoying part is probably the announcer's voice?
Smugness + may
I was waiting for someone to mock this commercial. I almost feel bad for the ad company that was given the task of making mayo cool and edgy. It's a no win situation; I'd really never eat anything a hipster made even if it was their mother's recipe...
It's like "Reality Bites" in 32 seconds. Now I don't have to watch it for another 20 years.
Miracle Wip is not mayo! Jesus, man, get your head out of that last century groove and lick the flavor revolution!
I saw a great Pimm's commercial last night but it was on mute so I have to go looking for it now to find out what edgy/quirky music they used.
Velveeta makes an excellent suppository.
And I was waiting for someone else to mock this commercial.
And the Miracle Whip-themed "social app" Zingr! that has just started advertising on Gawker.
http://greg.org/archive/2009/05/26/miracle_whip_the_app.html
vid's not working. youtube "experienced an error."
or are they deleting it already?
this all just leaves a bad taste in my mouth...
working now.
jesus, that's lame.
I feel like I have to straighten this out. Mayonnaise is old skool, rich, unctuous and delicious on french fries, BLTs, &c.
Miracle Whip is 'salad dressing' with a metallic vinegar taste, all kinds of nasty-ass emulsifers, gums, gels, and fewer calories.
MAYO FTW!!@!
Obvs, they've assumed the nun-run Catholic Elementary School crowd has aged way out of the new target crowd's demographic, because you only had to have a Mother Superior shove a bologna and miracle whip sandwich down your throat once or twice, followed by a ruler to the knuckles, and you swore that shit off forever as soon as you escaped to the lay teachers in the upper grades. Obvs, that whole scene is so Freudian it pretty much explains gay men, but I'm not going to think that hard this lovely holiday.