Friday, July 10th, 2009

Chris Anderson's 'Free' Anecdote Comes To Life, Calls Chris Anderson Wrong

Muller, MullingAirport book writers have always loved their anecdotes. But sometimes the anecdotes do not enjoy being such! Particularly when the events of their anecdotage are totally misconstrued. The anecdote in this case is the career of UC Berkeley professor Richard A. Muller. In Wired editor Chris Anderson's Free, Anderson says that, because Muller put his physic lectures on YouTube and got lots of attention, he got a book deal and sold more books. In the actual world, however, Muller sold his ninth book to an editor he'd worked with before. And when the book came out, he emailed everyone who'd written in about his YouTube videos, and found "no discernible increase" in sales from doing so-though he got bumps in sales from doing NPR and appearing in newspapers. Neither of which are Free™ to produce, by the way! The best part is the end of the article that explains all this, when Chris Anderson comes in and says that the professor is WRONG about his experience and life and should get back in the anecdote box.

7 Comments / Post A Comment

Abe Sauer (#148)

In other Chris Anderson retardedtry, he was on Fresh Air this weekend basically on the stump about the book and then it got into advertising and he was very sanctimonious about Wired's wall between ad and editorial, implying the new blogs were all bad about that or soemthing and Gross basically pointed out that he was wrong and didn't newspapers intentionally put ads for, like, movies on the same Arts section pages containing those movies' reviews… Then she asked about the wikipedia thing and he gave his "no format for citing URLs" and she let him go….

Oh wow. I might actually listen to NPR for once for this!

Abe Sauer (#148)

How do you not listen to NPR all day long??!?! It's not like you're in a poopy office of downers who loathe intellectual stimuli and love , right? Seriously, the greatest thing about The Awl is that it's the blog equivalent of listening to NPR all afternoon long (evening NPR is meh). From Mid-Morning to Markeplace, it's 9 hours of just as many kinds of awesome.

Can't Muller just edit the correct facts back into his Wikipedia entry?

davidwatts (#72)

All Chris Anderson wanted to do was write some dumb book that had a dumb little point and support it with a lot of strained, dumb examples, just like everyone else does all the time, but what he did not count on was the fact that telling an industry right in the middle of dying that they were all doing everything wrong, and then COUNTING ON THAT SAME INDUSTRY TO SUPPORT HIM, might not be the best idea.

KarenUhOh (#19)

There is, undeniably and unsurprisingly, both correlation and causation between the book's title and its worth.

El Matardillo (#586)

I wish I could post an image. Choire knows which one I mean. Free.

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