An ad campaign from British charity Release aimed at "getting people to think about drug use in our society and for politicians to stop being so frightened of having an open debate" was withdrawn from London buses after the tagline-"Nice people take drugs"-was deemed too controversial. The company responsible for placing the ads has suggested that adding a word like "also" or "too" to the slogan "would make the ads less likely to be attract complaints and ensure they fit non-broadcast advertising codes of practice." However they resolve it, it's a pretty brilliant idea for a campaign, strictly from an issue of placement: God knows I'm never more inclined to wish I were high than when I'm on or about to board a bus; it's good to have some positive reinforcement.