''We have to be entertaining and not just grim ... right-wing radio can be entertaining. Rush Limbaugh, for example, has a kind of bombastic but funny presence. But they have a different kind of audience. Just like the right-wing political community or clergy based based ... where a CEO or minister will order their flock to do something and when they're kind of top down authoritarian -- look at Bush. ''When Limbaugh says something --there are weapons of mass destruction, and any soldier who comes back to America and protests is a phony soldier -- his 'ditto heads (that's what they're called),' say, 'yes, sir, that's right.' ''You saw how a super-majority of Fox listeners and conservative radio listeners believe there (are) still weapons of mass destruction in Iraq. So they're uneducable.''