Say what you will about the baffling nature of this ad, and feel free to decry the continued sexualization of products aimed at America’s youth, but you’ve got to admit it: there is something deeply endearing about Sir Mix-a-Lot’s continuing devotion to booty. The man liked booty back in the day, and he likes booty now. It’s not a career gimmick; it’s not a passing fad… it is a deeply held belief in the sanctity of booty, and he doesn’t care who knows it. In an age of ceaseless change and easily discarded ideology, I think this kind of constancy deserves acclamation. We know you don’t need to hear it from us, but you keep on loving that booty, Sir Mix-a-Lot. It reflects well on us all.