Well, here is the definitive end-of-Portfolio-magazine story:
At first we were all high-end, we were thought leaders," said a staffer. "Early on, our stories were about the biggest house, the biggest hedge-fund member, or if you can only own one jet, what should you buy? All top luxury brands. Then we had to shift the magazine to: How fucked are we."So yes, it's hard to shake the delusions when your head has been shoved so deep in the bubble you can't see daylight.
One thing that always annoyed me about Portfolio's website was how stale the content was. On any given story, there would be links to related stories that appeared to be new but, once clicked, were months or years old.
It's funny but I was still getting subscription ads in the mail from them last week.
"I'd rather have a bubble in front of me than Portfolio bottoming!!"
(source: "FW: FW: FW: FW: The wit of stephen wright)