An auspicious sign for Web revivals? "Ask.com is to relaunch in the UK as Ask Jeeves three years after ditching the brand. The butler character will be reintroduced to the search engine's branding and advertising after a makeover-by Savile Row tailor Gieves & Hawkes, no less-that will ditch Jeeves's pinstripe trousers and coattail jacket for a trendier look." This being Web 3.0, Jeeves is getting Twitter and Facebook accounts. Also, we hear Marc Jacobs is working on a complete reboot of the Pets.com sock puppet. It's all happening, people!
Monday, April 20, 2009
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Did they hire Stephen Fry to do sound bites for the site? No? Then I don't get it.
No, but they've dug up Douglas Adams, given him a MAC and asked for a translation...